Which Publishing & newsletter platforms brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 310,216
- models queried
- 3
- latest snapshot
- 19 Oct
Showing Publishing & newsletter platforms in Spain.
Brands AI names when someone asks about content publishing and newsletter platforms for media.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Publishing & newsletter platforms mentions are split in Spain.
- WordPress12.0% share of voice, 28 mentions
- Ghost8.1% share of voice, 19 mentions
- Substack5.1% share of voice, 12 mentions
- Drupal3.8% share of voice, 9 mentions
- Joomla3.8% share of voice, 9 mentions
- Other brands67.1% share of voice, 157 mentions
Out of 234 verified brand mentions in this snapshot.
Industry leader
WordPress
Publishing & newsletter platforms · Spain
Share of voice
12.0%
Mentions
28
vs previous
no change
43% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Joomla9 mentions
- WordPress9 mentions
- Drupal8 mentions
Gemini
- Ghost11 mentions
- WordPress11 mentions
- Substack10 mentions
Claude
- WordPress8 mentions
- Wix3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 25 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug | 31 Aug | 7 Sept | 14 Sept | 21 Sept | 28 Sept | 5 Oct | 12 Oct |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WordPress | 16.3% | 15.4% | 16.4% | 15.9% | 15.8% | 9.3% | 11.5% | 12.0% | 12.1% | 11.8% | 10.8% | 12.9% | 8.8% | 10.9% | 12.6% | 12.8% | 14.4% | 14.2% | 12.2% | 12.6% | 8.8% | 13.2% | 11.4% | 10.9% | 12.6% | 11.1% | 9.7% | 12.0% |
| Ghost | 3.5% | 5.2% | 5.9% | 5.8% | 6.4% | 7.4% | 8.7% | 9.3% | 11.0% | 8.2% | 7.2% | 8.6% | 5.7% | 5.4% | 6.0% | 7.7% | 6.2% | 7.6% | 4.3% | 8.9% | 4.4% | 8.8% | 6.6% | 6.3% | 8.0% | 3.7% | 6.2% | 8.1% |
| Substack | no scan | no scan | no scan | 0.8% | 1.0% | no scan | no scan | 5.3% | 8.8% | 4.6% | 3.6% | 5.4% | 4.6% | 5.4% | 4.4% | no scan | 3.1% | 5.3% | 2.9% | 5.8% | 2.2% | 5.9% | 3.9% | 3.1% | 5.0% | 1.9% | 7.1% | 5.1% |
| Drupal | 15.6% | 12.0% | 13.2% | 12.0% | 11.4% | 11.1% | 6.7% | 4.0% | 4.4% | 4.1% | 3.6% | 5.4% | 4.2% | 5.4% | 4.9% | 4.3% | 3.1% | 4.9% | 2.2% | 4.7% | 2.9% | 5.9% | 4.5% | 3.1% | 5.5% | 7.4% | 2.7% | 3.8% |
| Joomla | 11.5% | 11.5% | 14.4% | 13.3% | 12.9% | 6.5% | 4.8% | 5.3% | 4.4% | 3.1% | 3.6% | 4.3% | 2.7% | 3.1% | 3.8% | 4.3% | 4.1% | 4.0% | 2.9% | 3.7% | 2.2% | 4.4% | 3.6% | 3.1% | 3.4% | 3.7% | 2.7% | 3.8% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 12.0% | 28 | 43% | no change | |
| 2 | 8.1% | 19 | 32% | up 1 | |
| 3 | 5.1% | 12 | 25% | down 1 | |
| 4 | 3.8% | 9 | 11% | no data | |
| 5 | 3.8% | 9 | 22% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Spain, across every published industry.
Biggest risers
- WooCommerceE-commerce platforms · rank 4 → 2+2
- Microsoft Azure Machine LearningAI & MLOps platforms · rank 4 → 2+2
- HubSpotMarketing agency tools · rank 5 → 3+2
- SEMrushMarketing agency tools · rank 2 → 1+1
- DoctoraliaClinic & digital health software · rank 2 → 1+1
Biggest fallers
- Google AnalyticsMarketing agency tools · rank 4 → 10-6
- WixE-commerce platforms · rank 3 → 7-4
- BizumFintech, payments & accounting · rank 1 → 5-4
- KleosLegal software (practice & research) · rank 1 → 5-4
- Vertex AIAI & MLOps platforms · rank 2 → 4-2
How these numbers are built: methodology