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AI Visibility Benchmark

Which E-commerce platforms brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,216
models queried
3
latest snapshot
19 Oct

Europe

Showing E-commerce platforms in Spain.

Brands AI names when someone asks about platforms to build and run an online store.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202639 AI responses analysed290 verified mentions

Share of voice

How E-commerce platforms mentions are split in Spain.

  • Shopify13.8% share of voice, 40 mentions
  • WooCommerce9.3% share of voice, 27 mentions
  • PrestaShop9.0% share of voice, 26 mentions
  • Magento5.9% share of voice, 17 mentions
  • WordPress4.5% share of voice, 13 mentions
  • Other brands57.6% share of voice, 167 mentions

Out of 290 verified brand mentions in this snapshot.

Industry leader

Shopify

E-commerce platforms · Spain

Share of voice

13.8%

Mentions

40

vs previous

no change

65% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Shopify13 mentions
  2. WooCommerce12 mentions
  3. Magento11 mentions

Gemini

  1. Shopify16 mentions
  2. PrestaShop14 mentions
  3. Pasarelas de Pago9 mentions

Claude

  1. Shopify11 mentions
  2. WooCommerce6 mentions
  3. Magento3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
Shopify14.6%16.2%15.9%16.5%16.5%16.4%9.9%9.7%13.5%10.2%15.2%13.8%15.3%15.6%13.0%13.8%12.1%13.3%12.2%12.4%14.7%13.4%16.0%17.0%17.4%14.6%17.3%11.9%13.8%
WooCommerce14.0%15.1%15.4%15.6%15.8%15.6%11.6%10.4%12.4%8.2%12.8%12.6%8.1%12.9%9.9%12.5%9.2%14.2%11.6%9.6%11.6%9.5%12.0%10.3%13.0%11.2%12.6%6.8%9.3%
PrestaShop5.8%14.3%13.5%14.1%14.5%14.0%11.1%9.7%7.9%9.2%9.6%9.4%12.9%10.3%9.3%8.5%8.6%10.0%8.2%9.0%9.5%8.4%11.0%10.0%10.1%10.4%11.0%10.2%9.0%
Magento8.9%11.2%11.4%11.4%11.7%11.6%6.1%4.9%4.5%8.2%8.0%3.8%3.2%8.0%11.7%8.0%6.3%6.7%8.2%5.1%8.2%3.4%4.0%6.3%5.8%6.7%6.3%5.1%5.9%
WordPress1.2%no scanno scanno scanno scanno scanno scanno scanno scan8.2%no scanno scanno scan3.4%no scan3.6%6.9%no scan4.4%no scan9.5%no scanno scan4.1%no scan4.1%no scanno scan4.5%

Full ranking

Top 1039 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
113.8%no change
29.3%up 2
39.0%down 1
45.9%up 1
54.5%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Spain, across every published industry.

Biggest risers

  1. WooCommerceE-commerce platforms · rank 4 → 2+2
  2. Microsoft Azure Machine LearningAI & MLOps platforms · rank 4 → 2+2
  3. HubSpotMarketing agency tools · rank 5 → 3+2
  4. SEMrushMarketing agency tools · rank 2 → 1+1
  5. DoctoraliaClinic & digital health software · rank 2 → 1+1

Biggest fallers

  1. Google AnalyticsMarketing agency tools · rank 4 → 10-6
  2. WixE-commerce platforms · rank 3 → 7-4
  3. BizumFintech, payments & accounting · rank 1 → 5-4
  4. KleosLegal software (practice & research) · rank 1 → 5-4
  5. Vertex AIAI & MLOps platforms · rank 2 → 4-2

How these numbers are built: methodology