Which Publishing brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 31 Aug
Global
Showing Publishing in Global.
Brands AI names when someone asks about content management systems for media and publishers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Publishing mentions are split in Global.
- WordPress11.2% share of voice, 30 mentions
- Ghost10.1% share of voice, 27 mentions
- Squarespace5.6% share of voice, 15 mentions
- Substack5.6% share of voice, 15 mentions
- Wix5.6% share of voice, 15 mentions
- Other brands61.8% share of voice, 165 mentions
Out of 267 verified brand mentions in this snapshot.
Industry leader
WordPress
Publishing · Global
Share of voice
11.2%
Mentions
30
vs previous
up 2
60% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- WordPress10 mentions
- Ghost9 mentions
- Drupal8 mentions
Gemini
- Ghost14 mentions
- Substack11 mentions
- WordPress11 mentions
Claude
- WordPress9 mentions
- WordPress.com5 mentions
- Ghost4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 18 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WordPress | 12.1% | 12.7% | 15.0% | 15.3% | 15.5% | 15.7% | 9.4% | 11.7% | 9.9% | 8.8% | 12.2% | 12.0% | 9.4% | 9.8% | 9.9% | 11.7% | 9.4% | 8.2% | 11.4% | 11.3% | 7.7% | 11.2% |
| Ghost | 4.1% | 7.5% | 8.2% | 8.2% | 8.0% | 9.3% | 7.3% | 9.9% | 9.2% | 13.2% | 11.5% | 10.1% | 6.0% | 6.1% | 9.5% | 9.9% | 7.5% | 5.2% | 9.8% | 7.8% | 9.0% | 10.1% |
| Squarespace | 4.4% | 6.6% | 7.4% | 7.7% | 8.1% | 8.1% | 2.1% | 4.5% | 5.3% | 4.4% | 5.8% | 4.7% | 3.4% | 3.8% | 3.2% | 4.5% | 3.0% | 2.2% | 3.0% | 3.9% | 3.9% | 5.6% |
| Substack | 1.2% | 2.2% | 2.3% | 2.5% | 1.9% | 1.0% | no scan | 4.5% | 2.3% | 8.8% | 5.8% | 2.7% | 4.7% | 3.8% | 4.7% | 7.2% | 3.0% | 3.7% | 4.5% | 3.9% | 7.7% | 5.6% |
| Wix | 3.0% | 4.3% | 5.3% | 5.4% | 6.3% | 5.9% | 2.1% | 2.7% | 2.3% | 4.4% | 4.5% | 3.5% | 4.7% | 3.0% | 3.2% | 2.7% | 2.6% | 3.0% | 3.0% | 4.3% | 2.6% | 5.6% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 11.2% | 30 | 60% | up 2 | |
| 2 | 10.1% | 27 | 33% | down 1 | |
| 3 | 5.6% | 15 | 13% | up 3 | |
| 4 | 5.6% | 15 | 27% | down 2 | |
| 5 | 5.6% | 15 | 7% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Global, across every published industry.
Biggest risers
- CloudbedsTravel · rank 5 → 1+4
- WordPressPublishing · rank 3 → 1+2
- PayPalFinance · rank 4 → 2+2
- ShopifyE-commerce · rank 2 → 1+1
- SalesforceSaaS · rank 3 → 2+1
Biggest fallers
- Monday.comSaaS · rank 4 → 12-8
- PipedriveSaaS · rank 2 → 4-2
- SubstackPublishing · rank 2 → 4-2
- Google ClassroomEducation · rank 2 → 4-2
- ClickUpAgencies · rank 5 → 7-2
How these numbers are built: methodology