Skip to main content
In-depth studies

Which brand does AI recommend, country by country

One study per country: 35 local industries, three AI models and 11,277 responses analysed. Unlike the global benchmark, here we measure an entire market, question by question.

Uruguay

Monthly edition · September 2026

Corte: September 1, 2026 · Version: v2.1.3 (2026-09-22)

industries led by a Uruguayan brand
24/35
industries where all 3 models agree on the leader
10/35
responses with no Uruguayan brand at all
21.0%
responses analysed across two rounds
11,277
Read the full Uruguay study

Quick Insights

Short pieces built on one of my own figures, by category and market. Each one answers a question brands ask about their AI visibility.

See Quick Insights

Guides

How AI visibility works, drawing on official documentation, research and my own data.

See the guides

All 35 industries

Agriculture & agtechApparelAutomotiveB2B software & cybersecurityBanksConsumer packaged goodsCoworking & office spaceDeliveryE-commerce & marketplacesFintech & paymentsFleets & electric vehiclesFree trade zones & logisticsHealth & mutual insurersHome & constructionHR & headhuntersInsuranceLanguage schoolsLegal & accountingMobile emergency servicesPackage forwarding & couriersPension fund managers (AFAP)PharmaciesPrivate health insurancePrivate schoolsReal estateReal estate investmentRenewable energyRestaurants & diningSupermarketsTech & electronicsTelecommunicationsTourism & hospitalityTravel agenciesUniversitiesWealth management

Brands mentioned that don't operate in Uruguay

AI recommends them anyway. We flag them: they can still appear in their category's ranking.

  • Uber Eatsleft Uruguay in 2020
  • Casa de Galiciaclosed in Uruguay in 2022
  • WeWorkno locations in Uruguay
  • Glovohasn't operated here since 2020

Methodology

Every month we ask ChatGPT, Gemini and Google AI Mode the same questions for each industry, with no login or chat history, in Spanish and English. Every brand mentioned is checked against a hand-reviewed registry of brands operating in Uruguay. The “no Uruguayan brand” figure counts responses where no model cited a verified Uruguayan brand. A small share of responses could not be classified automatically and is reported separately in the full methodology.