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In-depth studies

Which brand AI recommends, country by country

One corte per country, 35 local verticals, three AI models. Different from the global benchmark: here we measure one whole market, prompt by prompt.

Uruguay

verticals led locally
24/35
3-model agreement
14/35
no Uruguayan brand
25.8%
responses analysed
5,679
See the full study →

Mentioned brands that don't operate in Uruguay

AI names them anyway. They're excluded from the ranking, not hidden.

  • Uber Eatsno opera en UY desde 2020
  • WeWorkno opera en UY
  • Farmacitycadena argentina, sin locales confirmados en UY

Methodology

Quarterly corte, structured prompts with no login or history, brands verified against a hand-reviewed registry. The Uruguayan-brand gap is a direct measurement (no verified brand cited), distinct from the extraction coverage residual declared separately in the full methodology.

Uruguay Study: which brand each AI recommends | AuraMetrics