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AI Visibility Benchmark

Which E-learning & course platforms (LMS) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,216
models queried
3
latest snapshot
19 Oct

Brands AI names when someone asks about e-learning and LMS platforms to build and sell courses.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202639 AI responses analysed298 verified mentions

Share of voice

How E-learning & course platforms (LMS) mentions are split in Spain.

  • Moodle10.7% share of voice, 32 mentions
  • Google Classroom4.4% share of voice, 13 mentions
  • Docebo4.0% share of voice, 12 mentions
  • Español4.0% share of voice, 12 mentions
  • TalentLMS4.0% share of voice, 12 mentions
  • Other brands72.8% share of voice, 217 mentions

Out of 298 verified brand mentions in this snapshot.

Industry leader

Moodle

E-learning & course platforms (LMS) · Spain

Share of voice

10.7%

Mentions

32

vs previous

no change

41% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Edmodo9 mentions
  2. Moodle9 mentions
  3. Google Classroom7 mentions

Gemini

  1. Moodle13 mentions
  2. LearnDash10 mentions
  3. Docebo9 mentions

Claude

  1. Moodle10 mentions
  2. Español4 mentions
  3. Canvas3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
Moodle5.9%15.4%16.1%16.6%15.2%11.9%9.0%12.5%10.9%11.6%12.4%10.2%11.0%9.4%12.1%11.7%13.9%13.9%14.4%11.9%12.0%15.2%13.0%10.7%11.2%12.7%15.4%10.7%
Google Classroom3.9%9.4%9.3%9.5%9.1%5.9%4.9%10.4%6.5%9.6%4.1%5.6%4.3%8.2%5.7%4.5%5.0%8.9%7.2%10.5%2.8%7.6%4.9%5.3%5.2%5.3%6.6%4.4%
Docebo5.2%2.0%2.2%2.5%2.6%4.4%2.5%5.2%7.6%3.2%4.1%2.8%2.7%1.8%2.4%1.9%3.0%4.6%3.6%4.1%3.5%3.8%4.6%no scan3.2%3.3%4.4%4.0%
Españolno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan4.0%
TalentLMS4.6%2.8%3.6%3.4%3.4%5.9%4.1%4.2%5.4%5.2%3.4%4.6%3.7%3.5%3.6%2.6%5.9%4.6%2.9%3.7%3.5%7.6%5.3%4.0%3.6%2.0%6.6%4.0%

Full ranking

Top 1039 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
110.7%no change
24.4%no change
34.0%no data
44.0%new
54.0%down 2

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Spain, across every published industry.

Biggest risers

  1. WooCommerceE-commerce platforms · rank 4 → 2+2
  2. Microsoft Azure Machine LearningAI & MLOps platforms · rank 4 → 2+2
  3. HubSpotMarketing agency tools · rank 5 → 3+2
  4. SEMrushMarketing agency tools · rank 2 → 1+1
  5. DoctoraliaClinic & digital health software · rank 2 → 1+1

Biggest fallers

  1. Google AnalyticsMarketing agency tools · rank 4 → 10-6
  2. WixE-commerce platforms · rank 3 → 7-4
  3. BizumFintech, payments & accounting · rank 1 → 5-4
  4. KleosLegal software (practice & research) · rank 1 → 5-4
  5. Vertex AIAI & MLOps platforms · rank 2 → 4-2

How these numbers are built: methodology