Which Business software (CRM & B2B SaaS) brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 310,216
- models queried
- 3
- latest snapshot
- 19 Oct
Showing Business software (CRM & B2B SaaS) in Spain.
Brands AI names when someone asks about management software, CRM and B2B SaaS tools to run a business.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Business software (CRM & B2B SaaS) mentions are split in Spain.
- HubSpot5.8% share of voice, 20 mentions
- Pipedrive5.5% share of voice, 19 mentions
- Factorial4.7% share of voice, 16 mentions
- Asana4.1% share of voice, 14 mentions
- Slack4.1% share of voice, 14 mentions
- Other brands75.9% share of voice, 261 mentions
Out of 344 verified brand mentions in this snapshot.
Industry leader
HubSpot
Business software (CRM & B2B SaaS) · Spain
Share of voice
5.8%
Mentions
20
vs previous
no change
50% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Trello7 mentions
- Zoho7 mentions
- HubSpot6 mentions
Gemini
- Pipedrive13 mentions
- Factorial12 mentions
- HubSpot12 mentions
Claude
- Intercom3 mentions
- Mixpanel3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 25 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug | 31 Aug | 7 Sept | 14 Sept | 21 Sept | 28 Sept | 5 Oct | 12 Oct |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HubSpot | 4.8% | 4.3% | no scan | 2.5% | no scan | 5.4% | 4.0% | 4.1% | 9.2% | 9.8% | 7.7% | 6.6% | 7.3% | 8.8% | 8.6% | 8.4% | 7.5% | 7.4% | 7.4% | 9.2% | 8.5% | 6.0% | 11.0% | 7.1% | 11.3% | 7.7% | 7.8% | 5.6% | 5.8% |
| Pipedrive | no scan | 2.6% | 3.4% | 3.8% | 3.1% | 3.7% | no scan | 2.1% | 7.8% | 8.0% | 6.1% | 5.5% | 5.6% | 6.8% | 5.3% | 6.5% | 5.0% | 7.4% | 5.4% | 7.6% | 5.4% | 4.8% | 8.4% | 6.4% | 10.0% | 5.8% | 5.2% | 5.6% | 5.5% |
| Factorial | no scan | 3.4% | 4.0% | 4.6% | 3.8% | 3.4% | 3.0% | 2.1% | 5.2% | 4.5% | 5.5% | 3.8% | 5.6% | 5.4% | 3.8% | 2.6% | 2.5% | 3.7% | 4.3% | 2.7% | 4.1% | 1.8% | 3.2% | 5.2% | 3.8% | 4.0% | 3.9% | 3.5% | 4.7% |
| Asana | 2.8% | 5.5% | 6.5% | 6.9% | 7.2% | 6.3% | 5.4% | 3.6% | 6.5% | 2.7% | 3.5% | 2.7% | 3.4% | 3.0% | 1.9% | 2.6% | 2.9% | 3.1% | 4.0% | 1.6% | 2.4% | 2.4% | 3.9% | 4.5% | 5.6% | 2.9% | 5.2% | 3.5% | 4.1% |
| Slack | no scan | 3.7% | 5.0% | 4.5% | 5.3% | 4.6% | 2.5% | 3.6% | 7.2% | no scan | 4.5% | no scan | 2.8% | 4.4% | 3.8% | 3.6% | 3.8% | 2.5% | 6.0% | no scan | 3.4% | 1.8% | 2.6% | 4.2% | 4.4% | 5.5% | 3.2% | 2.8% | 4.1% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 5.8% | 20 | 50% | no change | |
| 2 | 5.5% | 19 | 63% | no change | |
| 3 | 4.7% | 16 | 19% | up 3 | |
| 4 | 4.1% | 14 | 64% | up 1 | |
| 5 | 4.1% | 14 | 21% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
Your brand missing from Business software (CRM & B2B SaaS), or slipping?
Run a free audit and see what AI finds when someone asks about your category.
Run your free auditWho moved
Movements between the last two snapshots in Spain, across every published industry.
Biggest risers
- WooCommerceE-commerce platforms · rank 4 → 2+2
- Microsoft Azure Machine LearningAI & MLOps platforms · rank 4 → 2+2
- HubSpotMarketing agency tools · rank 5 → 3+2
- SEMrushMarketing agency tools · rank 2 → 1+1
- DoctoraliaClinic & digital health software · rank 2 → 1+1
Biggest fallers
- Google AnalyticsMarketing agency tools · rank 4 → 10-6
- WixE-commerce platforms · rank 3 → 7-4
- BizumFintech, payments & accounting · rank 1 → 5-4
- KleosLegal software (practice & research) · rank 1 → 5-4
- Vertex AIAI & MLOps platforms · rank 2 → 4-2
How these numbers are built: methodology