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AI Visibility Benchmark

Which Marketing agency tools brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,216
models queried
3
latest snapshot
19 Oct

Europe

Showing Marketing agency tools in Spain.

Brands AI names when someone asks about tools and platforms for digital marketing agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202639 AI responses analysed363 verified mentions

Share of voice

How Marketing agency tools mentions are split in Spain.

  • SEMrush8.0% share of voice, 29 mentions
  • Ahrefs7.4% share of voice, 27 mentions
  • HubSpot3.9% share of voice, 14 mentions
  • Monday.com3.3% share of voice, 12 mentions
  • Hootsuite3.0% share of voice, 11 mentions
  • Other brands74.4% share of voice, 270 mentions

Out of 363 verified brand mentions in this snapshot.

Industry leader

SEMrush

Marketing agency tools · Spain

Share of voice

8.0%

Mentions

29

vs previous

up 1

38% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Adobe3 mentions
  2. SEMrush9 mentions
  3. Adobe Creative Cloud3 mentions

Gemini

  1. Ahrefs14 mentions
  2. SEMrush13 mentions
  3. Metricool10 mentions

Claude

  1. SEMrush7 mentions
  2. Ahrefs5 mentions
  3. HubSpot4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
SEMrush6.1%7.2%7.8%7.9%8.2%6.1%10.1%6.3%9.9%7.0%7.0%6.2%6.2%9.9%7.7%6.6%10.4%7.4%10.4%8.4%8.1%7.4%7.9%11.3%7.6%10.1%8.3%8.0%
Ahrefs5.9%6.1%6.3%6.1%6.9%7.3%11.1%7.2%10.7%7.0%5.9%7.5%6.2%10.4%6.8%6.3%8.7%8.0%9.9%8.4%7.2%6.7%7.5%10.2%6.2%7.9%8.8%7.4%
HubSpot2.1%4.9%3.8%4.9%4.5%3.9%4.0%2.7%2.5%5.7%3.8%4.8%3.1%2.5%4.1%2.6%2.9%4.0%2.1%5.4%4.8%5.4%4.4%4.5%4.1%2.8%4.4%3.9%
Monday.com1.4%2.1%2.5%1.7%1.1%no scanno scan5.4%2.5%5.3%3.2%4.1%5.1%2.0%5.3%no scan3.5%2.8%3.1%2.0%4.3%4.0%3.4%3.4%5.0%3.4%1.7%3.3%
Hootsuite3.1%5.5%6.0%6.0%6.1%5.0%5.1%1.8%3.3%no scanno scanno scan2.0%no scanno scanno scanno scan2.0%no scan2.0%1.4%no scan1.8%no scan2.1%no scanno scan3.0%

Full ranking

Top 1039 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.0%up 1
27.4%down 1
33.9%up 2
43.3%no data
53.0%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Spain, across every published industry.

Biggest risers

  1. WooCommerceE-commerce platforms · rank 4 → 2+2
  2. Microsoft Azure Machine LearningAI & MLOps platforms · rank 4 → 2+2
  3. HubSpotMarketing agency tools · rank 5 → 3+2
  4. SEMrushMarketing agency tools · rank 2 → 1+1
  5. DoctoraliaClinic & digital health software · rank 2 → 1+1

Biggest fallers

  1. Google AnalyticsMarketing agency tools · rank 4 → 10-6
  2. WixE-commerce platforms · rank 3 → 7-4
  3. BizumFintech, payments & accounting · rank 1 → 5-4
  4. KleosLegal software (practice & research) · rank 1 → 5-4
  5. Vertex AIAI & MLOps platforms · rank 2 → 4-2

How these numbers are built: methodology