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AI Visibility Benchmark

Which Agencies brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Brands AI names when someone asks about tools and platforms for digital marketing agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202621 AI responses analysed212 verified mentions

Share of voice

How Agencies mentions are split in Spain.

  • SEMrush8.0% share of voice, 17 mentions
  • Ahrefs7.1% share of voice, 15 mentions
  • HubSpot4.7% share of voice, 10 mentions
  • Monday.com4.2% share of voice, 9 mentions
  • Asana3.3% share of voice, 7 mentions
  • Other brands72.6% share of voice, 154 mentions

Out of 212 verified brand mentions in this snapshot.

Industry leader

SEMrush

Agencies · Spain

Share of voice

8.0%

Mentions

17

vs previous

up 1

29% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. SEMrush6 mentions
  2. Ahrefs5 mentions
  3. Asana3 mentions

Gemini

  1. SEMrush8 mentions
  2. Ahrefs7 mentions
  3. Monday.com6 mentions

Claude

  1. Ahrefs3 mentions
  2. HubSpot3 mentions
  3. SEMrush3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug
SEMrush6.1%7.2%7.8%7.9%8.2%6.1%10.1%6.3%9.9%7.0%7.0%6.2%6.2%9.9%7.7%6.6%10.4%7.4%10.4%8.4%8.0%
Ahrefs5.9%6.1%6.3%6.1%6.9%7.3%11.1%7.2%10.7%7.0%5.9%7.5%6.2%10.4%6.8%6.3%8.7%8.0%9.9%8.4%7.1%
HubSpot2.1%4.9%3.8%4.9%4.5%3.9%4.0%2.7%2.5%5.7%3.8%4.8%3.1%2.5%4.1%2.6%2.9%4.0%2.1%5.4%4.7%
Monday.com1.4%2.1%2.5%1.7%1.1%no scanno scan5.4%2.5%5.3%3.2%4.1%5.1%2.0%5.3%no scan3.5%2.8%3.1%2.0%4.2%
Asana6.6%5.8%5.1%5.6%5.3%3.4%no scan8.1%3.3%6.0%3.2%3.4%6.2%2.5%6.2%2.2%3.5%1.7%4.2%3.4%3.3%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.0%up 1
27.1%down 1
34.7%no change
44.2%up 10
53.3%down 1

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Spain, across every published industry.

Biggest risers

  1. MailchimpSaaS · rank 4 2+2
  2. SEMrushAgencies · rank 2 1+1
  3. PrestaShopE-commerce · rank 4 3+1
  4. RevolutFinance · rank 3 2+1

Biggest fallers

  1. AhrefsAgencies · rank 1 2-1
  2. WixE-commerce · rank 3 4-1
  3. BizumFinance · rank 2 3-1
  4. Amazon SageMakerAI & ML · rank 1 2-1
  5. RedsysFinance · rank 4 5-1

How these numbers are built: methodology