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AI Visibility Benchmark

Which Insurance software (insurtech) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,216
models queried
3
latest snapshot
19 Oct

Europe8 of 20 markets have data for Insurance software (insurtech)

Showing Insurance software (insurtech) in Spain.

Brands AI names when someone asks about software for insurers and brokers (insurtech).

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202636 AI responses analysed196 verified mentions

Share of voice

How Insurance software (insurtech) mentions are split in Spain.

  • Bdeo5.1% share of voice, 10 mentions
  • eBroker5.1% share of voice, 10 mentions
  • Applied Epic4.1% share of voice, 8 mentions
  • Guidewire4.1% share of voice, 8 mentions
  • Salesforce4.1% share of voice, 8 mentions
  • Other brands77.6% share of voice, 152 mentions

Out of 196 verified brand mentions in this snapshot.

Industry leader

Bdeo

Insurance software (insurtech) · Spain

Share of voice

5.1%

Mentions

10

vs previous

no data

0% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Bdeo4 mentions
  2. Salesforce4 mentions
  3. Zego4 mentions

Gemini

  1. eBroker10 mentions
  2. Bdeo6 mentions
  3. Guidewire6 mentions

Claude

  1. Applied Epic3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
Bdeo8.4%9.3%10.3%8.0%no scanno scan2.2%3.6%3.4%4.9%7.0%3.6%3.5%7.2%6.2%no scan5.3%2.8%4.5%5.2%4.3%2.9%8.8%5.5%2.9%2.7%5.1%
eBroker3.5%4.1%3.8%3.3%3.2%2.5%7.8%9.1%3.9%2.5%no scan2.6%no scan3.6%6.2%2.6%5.7%3.8%1.9%6.2%2.1%2.6%no scan5.5%2.9%6.8%5.1%
Applied Epic4.2%3.7%4.9%4.0%3.2%3.8%3.3%5.5%3.9%9.9%4.2%3.6%3.5%4.2%7.4%3.9%2.4%2.8%4.5%7.2%4.3%3.8%4.4%5.5%10.3%4.1%4.1%
Guidewire5.3%4.4%1.5%4.0%3.2%no scanno scan5.5%no scan6.2%no scan2.1%7.0%2.4%8.6%no scan4.5%6.6%1.9%5.2%2.1%3.2%8.8%no scan5.9%5.4%4.1%
Salesforceno scanno scanno scan2.0%4.3%2.5%2.2%no scan2.8%no scanno scan3.1%no scan3.0%no scanno scan2.0%no scan2.5%no scanno scan2.6%no scan3.1%no scanno scan4.1%

Full ranking

Top 1036 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
15.1%no data
25.1%up 1
34.1%no data
44.1%no data
54.1%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Spain, across every published industry.

Biggest risers

  1. WooCommerceE-commerce platforms · rank 4 → 2+2
  2. Microsoft Azure Machine LearningAI & MLOps platforms · rank 4 → 2+2
  3. HubSpotMarketing agency tools · rank 5 → 3+2
  4. SEMrushMarketing agency tools · rank 2 → 1+1
  5. DoctoraliaClinic & digital health software · rank 2 → 1+1

Biggest fallers

  1. Google AnalyticsMarketing agency tools · rank 4 → 10-6
  2. WixE-commerce platforms · rank 3 → 7-4
  3. BizumFintech, payments & accounting · rank 1 → 5-4
  4. KleosLegal software (practice & research) · rank 1 → 5-4
  5. Vertex AIAI & MLOps platforms · rank 2 → 4-2

How these numbers are built: methodology