Privacy Policy

1. Introduction

At AuraMetrics, we respect your privacy. This Privacy Policy explains what data we collect, how we use it, and what rights you have over your personal information when using our website (aurametrics.io) and our services.

2. Data We Collect

2.1 Data You Provide

Email: When you subscribe to our waitlist or newsletter, we collect your email address and language preference (Spanish or English).

Communications: If you contact us by email, we retain the message content and your email address to respond.

2.2 Automatically Collected Data

Browsing data: We collect technical information such as IP address, browser type, operating system, pages visited, time on site, and referral URL through analytics tools.

Cookies: We use essential cookies for site functionality and analytics cookies to understand site usage. We do not use advertising cookies or third-party tracking cookies for commercial purposes.

3. How We Use Your Data

We use your data to:

Manage your waitlist subscription and send you notifications about early access. Send you the newsletter with content about generative SEO, analytics, and AI optimization. Improve our website and services based on usage patterns. Respond to your inquiries and requests. Comply with legal obligations.

4. Legal Basis

We process your personal data based on your consent (when subscribing to the waitlist or newsletter), our legitimate interest (service improvement and analytics), and legal obligations where applicable.

5. Storage and Security

Your data is stored on secure servers provided by Supabase (AWS infrastructure). We implement appropriate technical and organizational security measures, including encryption in transit (TLS/SSL), secure authentication, and restricted data access.

6. Third-Party Services

We use the following third-party services that may process your data:

Supabase: Data storage and authentication. Privacy policy: supabase.com/privacy

Vercel: Website hosting. Privacy policy: vercel.com/legal/privacy-policy

We do not sell, rent, or share your personal data with third parties for marketing purposes.

7. Data Retention

We retain your data as long as your subscription is active or as necessary to fulfill the purposes described in this policy. You can request deletion of your data at any time.

8. Your Rights

You have the right to:

Access: Request a copy of the personal data we hold about you. Rectification: Request correction of inaccurate data. Erasure: Request deletion of your personal data. Objection: Object to the processing of your data. Portability: Request your data in a structured, machine-readable format. Withdrawal of consent: Withdraw your consent at any time without affecting the legality of prior processing.

To exercise these rights, contact us at hello@aurametrics.io.

9. Newsletter and Communications

If you subscribe to our newsletter, you will receive periodic email communications. Each email includes an unsubscribe link. You can also unsubscribe by contacting us directly. We do not send unsolicited commercial communications.

10. Minors

Our services are not directed at individuals under 18 years of age. We do not knowingly collect data from minors. If you believe we have collected data from a minor, please contact us immediately.

11. International Transfers

Your data may be transferred to and processed on servers located outside your country of residence. In such cases, we ensure appropriate safeguards are in place to protect your data.

12. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with the last updated date. We recommend reviewing it periodically.

13. Contact

For privacy inquiries or to exercise your rights, contact us at hello@aurametrics.io.

AuraMetrics — Montevideo, Uruguay.