Privacy & Cookie Policy

1. Privacy Policy

Data Collection

We collect information that you provide directly (such as name, email address, and billing information) and data collected automatically via cookies or third-party integrations.

Legal Basis

We process personal data based on:

• Contractual necessity - to provide the AuraMetrics.io Service.
• Legitimate interests - service improvement, analytics, and security.
• User consent - where required (cookies and integrations).

How We Use Your Data

We use personal data to:

• Provide the AuraMetrics.io analytics platform and dashboard
• Process payments via secure providers (PayPal)
• Operate integrations (Google Analytics, Search Console)
• Maintain service security and performance
• Train anonymized and aggregated GEO scoring models (no individual identification)

No Sale of Data: We do not sell, rent, or trade your personal information.

Data Processors

We use trusted third-party processors necessary to operate the Service:

• PayPal (payment processing)
• Google (analytics and integration services)
• Supabase (database hosting with AES-256 encryption)
• Vercel (hosting and infrastructure)

These processors handle personal data solely on our behalf under contractual safeguards.

International Transfers

Your data may be processed or stored in countries outside your jurisdiction, including the United States, where our service providers operate. We rely on contractual safeguards and applicable legal mechanisms for such transfers.

Data Retention & Deletion

We store personal data while your account is active or as necessary to provide the Service. You may request complete deletion of your personal data at any time by contacting hello@aurametrics.io.

Security

We implement reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration. For details, see our Security & Trust page.

Children

AuraMetrics.io is not intended for individuals under 18 years of age.

2. Google API Services Disclosure

AuraMetrics.io's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

• Access: We access Google Analytics 4 data in read-only mode to provide analytics and reporting features within the platform. We do not modify or delete any data.
• Processing: We access and process only the minimum data necessary to provide the Service. This data is used exclusively to:
  • Analyze event tracking and configuration (Data Quality Audit)
  • Detect issues such as missing events, duplicated conversions, or inconsistencies
  • Generate reports and store audit results within the user's account
  • Identify and measure traffic sources, including AI-generated traffic (AI Traffic module)
  • Display aggregated metrics such as sessions, conversions, and revenue within dashboards
• No Advertising Use: We do not use Google user data for advertising, profiling, or resale.
• Storage: AuraMetrics.io may store processed and derived data (such as audit results, detected issues, and summarized metrics) to provide historical insights and reporting functionality. We do not store raw Google Analytics data permanently. Any temporary caching is used only to display data in the dashboard and is deleted within a limited time.
• Data Sharing: We do not sell, share, or disclose Google Analytics data or any derived data to third parties. User data is used solely to provide the functionality of the platform and generate insights for the user.
• User Control: Users retain full control over their data. You can:
  • Disconnect your Google account at any time
  • Revoke access via your Google Security Settings
  • Request deletion of your data stored in AuraMetrics

Upon account deletion, all associated data (including audit history and processed reports) is permanently deleted within a defined period.

3. Cookie Policy

What are cookies?

Cookies are small text files stored on your device when a website loads in your browser. They help ensure the website functions properly, enhance security, provide a better user experience, and analyze performance.

How do we use cookies?

Our website uses first-party cookies (necessary for site functionality) and third-party cookies (to understand how the site is used, improve performance, and keep our services secure). Cookie consent is managed via CookieYes, integrated through Google Tag Manager with geolocation.

Types of cookies

• Essential: Required for technical operation (authentication, sessions, security).
• Analytics: To understand how users interact with the platform (Google Analytics).
• Functional: Store preferences such as language or theme.

Durations

• Session (authentication) - expire when browser closes
• Analytics - up to 24 months
• Preferences - up to 12 months

Manage preferences

You can modify your cookie settings anytime by clicking the "Consent Preferences" button on the site. You can also adjust cookie settings from your browser:

• Chrome: support.google.com
• Safari: support.apple.com
• Firefox: support.mozilla.org
• Edge: support.microsoft.com

4. Your Rights & Contact

Under GDPR, LGPD, and applicable privacy laws, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion
• Restrict processing
• Object to processing
• Data portability

To exercise your rights or request deletion, contact:

Data Controller:
AuraMetrics.io
Paysandú, Uruguay
Email: hello@aurametrics.io