Short pieces with data from my weekly benchmark and the Uruguay Observatory. Each one answers a question brands ask about their AI visibility.
globalfinance
Mercado Pago holds 3.0% of Spanish mentions in payments and fintech platforms and 0.0% in English, across 108 answers per language, in the 4-week window closed on September 14, 2026.
multiecommerce
Shopify leads e-commerce platforms in 18 of 21 markets, Magento in Italy and Germany, Tiendanube in Argentina, across 1,150 answers in the 4-week window closed on September 14, 2026.
AuraMetrics measures how a brand appears in AI answers and validates the technical implementation behind that presence. The GEO Score is calculated on the GEO Framework, a public four-pillar methodology. It analyzes the sources AI cites. It measures visibility in ChatGPT, Gemini, Google AI Mode, Perplexity and Claude. It checks whether a shopping agent can buy from a store, with UCP checks. It turns citation gaps into a content plan with drafts. It generates llms.txt, OKF and ARD files. It delivers shareable reports and runs as white label for agencies. It publishes a weekly benchmark across 20 markets and 15 industries, and the Observatory of brands in AI.