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AI Visibility Benchmark

Which Education brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
31 Aug

Brands AI names when someone asks about online learning platforms and LMS.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202636 AI responses analysed290 verified mentions

Share of voice

How Education mentions are split in Global.

  • Canvas7.9% share of voice, 23 mentions
  • TalentLMS6.6% share of voice, 19 mentions
  • Moodle5.5% share of voice, 16 mentions
  • Google Classroom5.2% share of voice, 15 mentions
  • Coursera4.5% share of voice, 13 mentions
  • Other brands70.3% share of voice, 204 mentions

Out of 290 verified brand mentions in this snapshot.

Industry leader

Canvas

Education · Global

Share of voice

7.9%

Mentions

23

vs previous

no change

61% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Google Classroom8 mentions
  2. Moodle8 mentions
  3. TalentLMS8 mentions

Gemini

  1. TalentLMS11 mentions
  2. Canvas9 mentions
  3. Thinkific7 mentions

Claude

  1. Canvas7 mentions
  2. Blackboard3 mentions
  3. Moodle3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug
Canvas3.6%7.2%9.0%9.3%9.5%9.7%6.3%4.4%6.2%8.1%6.2%5.2%5.8%8.7%4.4%8.3%5.9%4.7%7.0%5.7%7.0%7.9%
TalentLMS5.3%5.4%4.6%4.8%5.4%4.8%8.0%8.9%6.2%7.3%4.1%6.7%4.1%8.7%5.0%5.1%4.3%4.7%3.8%4.8%4.2%6.6%
Moodle8.4%7.5%10.7%9.6%11.0%9.9%12.5%6.7%8.5%8.1%3.6%4.4%4.1%6.5%6.5%5.7%5.9%4.1%5.7%4.5%3.5%5.5%
Google Classroom5.0%5.2%7.1%6.7%6.7%6.9%7.1%3.0%4.7%4.1%4.1%3.0%2.9%5.1%3.0%5.7%3.0%2.3%1.9%3.6%5.6%5.2%
Coursera5.2%4.8%2.5%3.2%3.3%2.9%2.7%4.4%no scan4.1%5.2%4.4%4.1%3.6%5.0%3.2%3.9%4.1%5.1%5.1%3.5%4.5%

Full ranking

Top 1036 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
17.9%no change
26.6%up 1
35.5%up 5
45.2%down 2
54.5%no change

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. CloudbedsTravel · rank 5 1+4
  2. WordPressPublishing · rank 3 1+2
  3. PayPalFinance · rank 4 2+2
  4. ShopifyE-commerce · rank 2 1+1
  5. SalesforceSaaS · rank 3 2+1

Biggest fallers

  1. Monday.comSaaS · rank 4 12-8
  2. PipedriveSaaS · rank 2 4-2
  3. SubstackPublishing · rank 2 4-2
  4. Google ClassroomEducation · rank 2 4-2
  5. ClickUpAgencies · rank 5 7-2

How these numbers are built: methodology