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AI Visibility Benchmark

Which E-learning & course platforms (LMS) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
305,887
models queried
3
latest snapshot
12 Oct

Global19 of 20 markets have data for E-learning & course platforms (LMS)

Showing E-learning & course platforms (LMS) in Global.

Brands AI names when someone asks about e-learning and LMS platforms to build and sell courses.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202621 AI responses analysed171 verified mentions

Share of voice

How E-learning & course platforms (LMS) mentions are split in Global.

  • Canvas5.8% share of voice, 10 mentions
  • Coursera5.3% share of voice, 9 mentions
  • Moodle5.3% share of voice, 9 mentions
  • TalentLMS4.7% share of voice, 8 mentions
  • Thinkific4.7% share of voice, 8 mentions
  • Other brands74.3% share of voice, 127 mentions

Out of 171 verified brand mentions in this snapshot.

Industry leader

Canvas

E-learning & course platforms (LMS) · Global

Share of voice

5.8%

Mentions

10

vs previous

up 4

60% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Google Classroom5 mentions
  2. Moodle5 mentions
  3. Canvas4 mentions

Gemini

  1. Kajabi6 mentions
  2. Thinkific6 mentions
  3. Docebo5 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct
Canvas3.6%7.2%9.0%9.3%9.5%9.7%6.3%4.4%6.2%8.1%6.2%5.2%5.8%8.7%4.4%8.3%5.9%4.7%7.0%5.7%7.0%7.9%7.9%6.8%6.6%9.8%4.7%5.8%
Coursera5.2%4.8%2.5%3.2%3.3%2.9%2.7%4.4%no scan4.1%5.2%4.4%4.1%3.6%5.0%3.2%3.9%4.1%5.1%5.1%3.5%4.5%5.1%9.5%4.5%2.9%3.9%5.3%
Moodle8.4%7.5%10.7%9.6%11.0%9.9%12.5%6.7%8.5%8.1%3.6%4.4%4.1%6.5%6.5%5.7%5.9%4.1%5.7%4.5%3.5%5.5%5.1%4.1%5.5%7.8%5.2%5.3%
TalentLMS5.3%5.4%4.6%4.8%5.4%4.8%8.0%8.9%6.2%7.3%4.1%6.7%4.1%8.7%5.0%5.1%4.3%4.7%3.8%4.8%4.2%6.6%5.1%no scan5.9%3.9%6.4%4.7%
Thinkificno scan2.1%4.9%3.9%4.2%4.4%2.7%no scanno scan7.3%3.1%3.7%2.3%5.1%5.6%5.1%4.6%no scanno scan2.7%no scan3.4%2.8%5.4%3.5%4.9%6.0%4.7%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
15.8%up 4
25.3%up 6
35.3%up 1
44.7%down 3
54.7%down 3

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. ActiveCampaignBusiness software (CRM & B2B SaaS) · rank 10 → 4+6
  2. CourseraE-learning & course platforms (LMS) · rank 8 → 2+6
  3. MailchimpBusiness software (CRM & B2B SaaS) · rank 9 → 5+4
  4. CanvasE-learning & course platforms (LMS) · rank 5 → 1+4
  5. SlackBusiness software (CRM & B2B SaaS) · rank 6 → 3+3

Biggest fallers

  1. PipedriveBusiness software (CRM & B2B SaaS) · rank 4 → 9-5
  2. AsanaBusiness software (CRM & B2B SaaS) · rank 5 → 10-5
  3. XeroBusiness software (CRM & B2B SaaS) · rank 7 → 11-4
  4. TalentLMSE-learning & course platforms (LMS) · rank 1 → 4-3
  5. ThinkificE-learning & course platforms (LMS) · rank 2 → 5-3

How these numbers are built: methodology