Which Publishing brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
North America
Showing Publishing in United States.
Brands AI names when someone asks about content management systems for media and publishers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Publishing mentions are split in United States.
- WordPress11.4% share of voice, 15 mentions
- Ghost8.4% share of voice, 11 mentions
- Medium6.1% share of voice, 8 mentions
- Adobe5.3% share of voice, 7 mentions
- Substack5.3% share of voice, 7 mentions
- Other brands63.4% share of voice, 83 mentions
Out of 131 verified brand mentions in this snapshot.
Industry leader
WordPress
Publishing · United States
Share of voice
11.4%
Mentions
15
vs previous
no change
53% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- WordPress5 mentions
- Drupal4 mentions
- Ghost4 mentions
Gemini
- Ghost7 mentions
- WordPress7 mentions
- Substack5 mentions
Claude
- WordPress3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 13 Apr | 27 Apr | 11 May | 25 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WordPress | 11.0% | 14.5% | 15.2% | 15.0% | 15.3% | 11.9% | 7.8% | 7.7% | 10.3% | 11.0% | 9.6% | 9.7% | 12.5% | 12.3% | 12.6% | 8.8% | 11.5% | 10.3% | 8.3% | 9.4% | 12.1% | 11.4% |
| Ghost | 4.3% | 7.1% | 7.3% | 6.6% | 7.9% | 9.6% | 7.8% | 10.3% | 9.3% | 10.0% | 5.3% | 9.7% | 9.5% | 7.7% | 9.1% | 5.8% | 11.5% | 7.9% | 6.7% | 7.1% | 9.5% | 8.4% |
| Medium | 5.7% | 7.4% | 7.4% | 7.4% | 7.6% | 11.1% | 4.7% | 9.0% | 6.2% | 7.0% | 2.6% | 7.8% | 4.3% | 3.9% | 3.5% | 3.6% | 2.9% | 4.7% | 2.2% | 2.0% | 5.2% | 6.1% |
| Adobe | 1.0% | no scan | 0.7% | 1.0% | 1.8% | no scan | no scan | no scan | no scan | 5.0% | no scan | no scan | no scan | 3.9% | no scan | 5.1% | no scan | no scan | no scan | no scan | no scan | 5.3% |
| Substack | 1.5% | 2.6% | 2.1% | 1.6% | 3.1% | no scan | no scan | 3.8% | 8.2% | 7.0% | 3.5% | 7.8% | 6.5% | 5.2% | 4.8% | 3.6% | 6.7% | 5.6% | 3.3% | 3.9% | 5.2% | 5.3% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 11.4% | 15 | 53% | no change | |
| 2 | 8.4% | 11 | 45% | no change | |
| 3 | 6.1% | 8 | 25% | up 2 | |
| 4 | 5.3% | 7 | 43% | new | |
| 5 | 5.3% | 7 | 29% | up 1 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in United States, across every published industry.
Biggest risers
- Reynolds & ReynoldsAutomotive · rank 2 → 1+1
- EpicHealthcare · rank 2 → 1+1
- SlackSaaS · rank 5 → 4+1
- CDK GlobalAutomotive · rank 3 → 2+1
- BigCommerceE-commerce · rank 3 → 2+1
Biggest fallers
- CDKAutomotive · rank 1 → 3-2
- AsanaSaaS · rank 3 → 5-2
- SalesforceSaaS · rank 2 → 3-1
- HubSpotSaaS · rank 1 → 2-1
- AthenahealthHealthcare · rank 1 → 2-1
How these numbers are built: methodology