Which Insurance brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
North America9 of 20 markets have data for Insurance
Showing Insurance in United States.
Brands AI names when someone asks about software for brokers and insurers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Insurance mentions are split in United States.
- EZLynx9.5% share of voice, 8 mentions
- Applied Epic7.1% share of voice, 6 mentions
- Allstate4.8% share of voice, 4 mentions
- Geico4.8% share of voice, 4 mentions
- Guidewire4.8% share of voice, 4 mentions
- Other brands69.0% share of voice, 58 mentions
Out of 84 verified brand mentions in this snapshot.
Industry leader
EZLynx
Insurance · United States
Share of voice
9.5%
Mentions
8
vs previous
up 3
13% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Applied Epic3 mentions
- EZLynx3 mentions
Gemini
- EZLynx4 mentions
Claude
No data in this snapshot
Top 5 trend
Share of voice across the weekly snapshots.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 13 Apr | 27 Apr | 11 May | 25 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| EZLynx | 6.5% | 5.0% | 6.5% | 5.6% | 12.3% | 5.8% | 8.5% | 10.3% | 4.7% | 6.2% | 6.1% | 4.3% | 4.4% | 5.1% | 12.0% | 4.8% | 4.3% | 4.1% | 7.6% | 6.4% | 9.5% |
| Applied Epic | 7.2% | 6.0% | 7.1% | 5.9% | 12.3% | 13.5% | 13.6% | 4.4% | 4.7% | 8.0% | 4.9% | 5.1% | 6.1% | 6.7% | 10.3% | 6.0% | 4.8% | 6.6% | 6.2% | 7.3% | 7.1% |
| Allstate | no scan | no scan | no scan | no scan | no scan | no scan | 5.1% | no scan | no scan | no scan | 4.9% | no scan | no scan | no scan | no scan | 2.4% | no scan | no scan | no scan | no scan | 4.8% |
| Geico | no scan | no scan | no scan | no scan | no scan | no scan | 5.1% | no scan | no scan | no scan | 4.9% | no scan | no scan | no scan | no scan | 4.8% | no scan | no scan | no scan | no scan | 4.8% |
| Guidewire | 3.1% | 4.1% | 2.5% | 3.6% | no scan | no scan | no scan | 7.4% | 7.0% | 7.1% | 3.7% | 4.3% | 6.1% | 2.1% | 6.8% | 2.4% | 4.8% | 6.6% | 3.1% | 7.3% | 4.8% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 9.5% | 8 | 13% | up 3 | |
| 2 | 7.1% | 6 | 0% | down 1 | |
| 3 | 4.8% | 4 | 50% | new | |
| 4 | 4.8% | 4 | 50% | new | |
| 5 | Guidewire | 4.8% | 4 | 50% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in United States, across every published industry.
Biggest risers
- Reynolds & ReynoldsAutomotive · rank 2 → 1+1
- EpicHealthcare · rank 2 → 1+1
- SlackSaaS · rank 5 → 4+1
- CDK GlobalAutomotive · rank 3 → 2+1
- BigCommerceE-commerce · rank 3 → 2+1
Biggest fallers
- CDKAutomotive · rank 1 → 3-2
- AsanaSaaS · rank 3 → 5-2
- SalesforceSaaS · rank 2 → 3-1
- HubSpotSaaS · rank 1 → 2-1
- AthenahealthHealthcare · rank 1 → 2-1
How these numbers are built: methodology