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AI Visibility Benchmark

Which Fintech, payments & accounting brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

North America18 of 20 markets have data for Fintech, payments & accounting

Showing Fintech, payments & accounting in United States.

Brands AI names when someone asks about fintech platforms, payment processing and accounting software.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202621 AI responses analysed149 verified mentions

Share of voice

How Fintech, payments & accounting mentions are split in United States.

  • Stripe11.4% share of voice, 17 mentions
  • Square8.7% share of voice, 13 mentions
  • SoFi6.0% share of voice, 9 mentions
  • PayPal5.4% share of voice, 8 mentions
  • Ally Bank4.0% share of voice, 6 mentions
  • Other brands64.4% share of voice, 96 mentions

Out of 149 verified brand mentions in this snapshot.

Industry leader

Stripe

Fintech, payments & accounting · United States

Share of voice

11.4%

Mentions

17

vs previous

up 1

41% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Square5 mentions
  2. Stripe4 mentions
  3. PayPal3 mentions

Gemini

  1. Stripe7 mentions
  2. PayPal5 mentions
  3. Rocket Money5 mentions

Claude

  1. Stripe6 mentions
  2. Square4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr13 Apr27 Apr11 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
Stripe8.3%9.2%9.1%8.6%5.0%6.3%7.2%8.4%4.5%9.5%9.2%10.0%4.4%10.1%9.8%10.7%9.5%5.0%8.1%6.9%7.0%8.8%6.2%7.0%15.0%8.1%8.0%11.4%
Square8.6%9.2%9.3%8.9%6.2%6.3%9.3%5.9%5.7%6.6%7.7%8.0%3.6%8.4%9.8%7.1%9.5%5.6%7.4%8.0%8.0%8.0%3.7%7.0%11.0%9.3%8.0%8.7%
SoFi2.7%2.2%2.4%2.7%2.1%3.1%3.1%2.5%3.4%2.2%2.8%2.7%3.1%3.7%2.3%5.4%4.0%3.9%2.3%4.0%4.0%6.0%no scan2.0%4.0%3.5%5.2%6.0%
PayPal9.2%9.8%9.6%9.7%6.6%4.7%9.3%7.6%6.8%6.6%4.2%6.5%4.4%7.7%8.3%7.1%7.9%2.8%6.6%6.9%7.0%6.4%4.9%7.0%7.0%9.3%5.6%5.4%
Ally Bankno scanno scanno scanno scanno scanno scan3.1%no scanno scan2.2%2.1%1.5%2.2%1.3%1.5%1.8%no scan2.8%1.6%3.4%no scan2.4%3.7%1.0%2.0%no scan1.6%4.0%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
111.4%up 1
28.7%down 1
36.0%up 1
45.4%down 1
54.0%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United States, across every published industry.

Biggest risers

  1. MozMarketing agency tools · rank 13 → 6+7
  2. PipedriveBusiness software (CRM & B2B SaaS) · rank 10 → 4+6
  3. ZohoBusiness software (CRM & B2B SaaS) · rank 8 → 3+5
  4. TalentLMSE-learning & course platforms (LMS) · rank 8 → 4+4
  5. WooCommerceE-commerce platforms · rank 4 → 2+2

Biggest fallers

  1. HubSpotMarketing agency tools · rank 3 → 5-2
  2. BlackboardE-learning & course platforms (LMS) · rank 3 → 5-2
  3. Vertex AIAI & MLOps platforms · rank 1 → 2-1
  4. SalesforceBusiness software (CRM & B2B SaaS) · rank 1 → 2-1
  5. MagentoE-commerce platforms · rank 2 → 3-1

How these numbers are built: methodology