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AI Visibility Benchmark

Which Marketing agency tools brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

Brands AI names when someone asks about tools and platforms for digital marketing agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202621 AI responses analysed250 verified mentions

Share of voice

How Marketing agency tools mentions are split in United States.

  • SEMrush8.8% share of voice, 22 mentions
  • Ahrefs8.4% share of voice, 21 mentions
  • Asana4.8% share of voice, 12 mentions
  • ClickUp4.0% share of voice, 10 mentions
  • HubSpot4.0% share of voice, 10 mentions
  • Other brands70.0% share of voice, 175 mentions

Out of 250 verified brand mentions in this snapshot.

Industry leader

SEMrush

Marketing agency tools · United States

Share of voice

8.8%

Mentions

22

vs previous

no change

36% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. SEMrush7 mentions
  2. HubSpot6 mentions
  3. Ahrefs5 mentions

Gemini

  1. Ahrefs11 mentions
  2. SEMrush10 mentions
  3. ClickUp7 mentions

Claude

  1. Ahrefs5 mentions
  2. SEMrush5 mentions
  3. Asana3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr13 Apr27 Apr11 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
SEMrush4.8%5.7%6.4%6.0%6.3%7.4%5.5%4.9%6.6%7.0%5.2%6.3%6.3%8.0%8.0%5.2%8.3%5.7%10.9%6.6%5.6%5.4%6.9%7.2%6.3%5.7%6.0%6.0%8.8%
Ahrefs4.6%4.9%5.0%5.2%5.3%8.0%5.5%5.4%7.1%7.6%4.4%6.3%5.2%8.0%6.4%4.8%6.4%5.1%8.3%6.0%3.9%4.9%5.5%7.9%5.4%5.7%6.0%5.7%8.4%
Asana5.1%5.6%4.7%5.9%5.9%2.3%5.5%3.9%3.3%2.5%3.6%2.3%3.9%4.0%4.0%2.4%2.5%4.3%2.1%3.0%2.2%4.9%3.1%5.9%5.1%3.8%6.0%3.8%4.8%
ClickUp3.2%2.5%2.1%2.4%2.9%1.7%5.5%2.0%2.8%3.2%2.8%2.3%3.9%2.3%3.7%1.9%3.2%2.9%2.1%2.2%2.2%3.8%2.5%3.9%3.6%1.9%6.0%3.5%4.0%
HubSpot3.2%5.4%5.5%5.8%6.0%4.0%2.2%2.0%no scan4.5%2.0%5.7%3.6%6.9%4.3%4.3%3.8%4.7%5.7%3.3%6.1%6.0%4.4%4.6%4.8%5.7%5.2%5.1%4.0%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.8%no change
28.4%no change
34.8%up 1
44.0%up 1
54.0%down 2

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United States, across every published industry.

Biggest risers

  1. MozMarketing agency tools · rank 13 → 6+7
  2. PipedriveBusiness software (CRM & B2B SaaS) · rank 10 → 4+6
  3. ZohoBusiness software (CRM & B2B SaaS) · rank 8 → 3+5
  4. TalentLMSE-learning & course platforms (LMS) · rank 8 → 4+4
  5. WooCommerceE-commerce platforms · rank 4 → 2+2

Biggest fallers

  1. HubSpotMarketing agency tools · rank 3 → 5-2
  2. BlackboardE-learning & course platforms (LMS) · rank 3 → 5-2
  3. Vertex AIAI & MLOps platforms · rank 1 → 2-1
  4. SalesforceBusiness software (CRM & B2B SaaS) · rank 1 → 2-1
  5. MagentoE-commerce platforms · rank 2 → 3-1

How these numbers are built: methodology