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AI Visibility Benchmark

Which Education brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Brands AI names when someone asks about online learning platforms and LMS.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202618 AI responses analysed140 verified mentions

Share of voice

How Education mentions are split in United States.

  • Canvas7.1% share of voice, 10 mentions
  • Coursera5.0% share of voice, 7 mentions
  • Docebo5.0% share of voice, 7 mentions
  • K-125.0% share of voice, 7 mentions
  • Blackboard4.3% share of voice, 6 mentions
  • Other brands73.6% share of voice, 103 mentions

Out of 140 verified brand mentions in this snapshot.

Industry leader

Canvas

Education · United States

Share of voice

7.1%

Mentions

10

vs previous

no change

40% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Blackboard3 mentions
  2. Canvas3 mentions
  3. Google Classroom3 mentions

Gemini

  1. Docebo5 mentions
  2. LMS3655 mentions
  3. Absorb LMS4 mentions

Claude

  1. Canvas3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr13 Apr27 Apr11 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug
Canvasno scan8.7%9.2%9.7%9.5%6.1%11.5%5.0%8.7%6.0%8.6%7.3%8.1%9.4%8.4%9.0%14.3%8.9%8.9%8.6%10.3%7.1%
Coursera2.8%2.8%3.6%3.9%2.8%7.3%2.3%5.9%2.4%6.0%3.7%6.6%4.1%2.8%5.2%2.4%3.6%4.8%5.1%2.9%3.0%5.0%
Docebo4.2%2.4%2.3%2.4%2.3%3.9%5.7%5.0%3.1%4.8%3.7%3.6%4.4%2.8%3.6%3.0%4.3%3.5%2.5%4.5%3.6%5.0%
K-12no scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan5.0%
Blackboard2.1%6.5%7.1%7.7%7.6%7.8%4.6%5.0%6.3%3.6%4.3%2.9%4.4%5.6%4.8%5.4%6.4%3.5%3.8%4.9%4.2%4.3%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
17.1%no change
25.0%up 6
35.0%up 3
45.0%new
54.3%down 1

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United States, across every published industry.

Biggest risers

  1. Reynolds & ReynoldsAutomotive · rank 2 1+1
  2. EpicHealthcare · rank 2 1+1
  3. SlackSaaS · rank 5 4+1
  4. CDK GlobalAutomotive · rank 3 2+1
  5. BigCommerceE-commerce · rank 3 2+1

Biggest fallers

  1. CDKAutomotive · rank 1 3-2
  2. AsanaSaaS · rank 3 5-2
  3. SalesforceSaaS · rank 2 3-1
  4. HubSpotSaaS · rank 1 2-1
  5. AthenahealthHealthcare · rank 1 2-1

How these numbers are built: methodology