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AI Visibility Benchmark

Which Dealership software (DMS) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

North America8 of 20 markets have data for Dealership software (DMS)

Showing Dealership software (DMS) in United States.

Brands AI names when someone asks about dealer management systems (DMS) for dealerships.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202618 AI responses analysed120 verified mentions

Share of voice

How Dealership software (DMS) mentions are split in United States.

  • CDK Global24.2% share of voice, 29 mentions
  • Reynolds & Reynolds16.7% share of voice, 20 mentions
  • Cox Automotive7.5% share of voice, 9 mentions
  • Dealertrack6.7% share of voice, 8 mentions
  • VinSolutions5.0% share of voice, 6 mentions
  • Other brands40.0% share of voice, 48 mentions

Out of 120 verified brand mentions in this snapshot.

Industry leader

CDK Global

Dealership software (DMS) · United States

Share of voice

24.2%

Mentions

29

vs previous

no change

21% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. CDK Global10 mentions
  2. Reynolds & Reynolds9 mentions
  3. Cox Automotive4 mentions

Gemini

  1. CDK Global9 mentions
  2. Reynolds & Reynolds7 mentions
  3. AutoFi3 mentions

Claude

  1. CDK Global10 mentions
  2. Reynolds & Reynolds4 mentions
  3. Dealertrack3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr13 Apr27 Apr11 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
CDK Global11.2%12.2%10.8%10.8%16.5%11.4%11.4%14.3%14.0%12.5%15.1%9.6%14.1%11.1%9.9%11.4%8.7%8.8%10.5%11.0%11.4%11.7%19.2%12.4%22.2%17.6%23.2%24.2%
Reynolds & Reynolds6.7%7.0%7.0%6.6%15.6%20.0%11.4%11.4%15.8%12.5%23.3%9.6%12.4%11.1%9.9%21.4%15.9%8.8%13.8%12.3%16.7%16.1%23.1%13.9%14.8%10.3%11.6%16.7%
Cox Automotive2.7%2.8%2.5%2.9%5.5%no scanno scanno scan7.0%9.2%5.5%2.6%7.4%4.0%5.4%no scan3.6%5.6%5.0%no scan6.1%6.4%3.8%5.9%no scanno scan3.7%7.5%
Dealertrack7.3%6.8%7.2%5.7%6.4%5.7%3.8%5.7%7.0%10.0%6.8%6.1%5.8%7.1%4.5%7.1%7.7%3.2%8.3%6.8%4.4%6.4%7.7%7.4%no scan5.9%6.3%6.7%
VinSolutions2.1%2.5%2.7%2.3%6.4%no scan2.5%5.7%8.8%no scanno scan3.5%5.0%4.0%2.7%4.3%1.5%4.0%1.7%4.1%5.3%2.6%no scan5.4%no scan4.4%4.2%5.0%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
124.2%no change
216.7%no change
37.5%up 3
46.7%down 1
55.0%no change

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United States, across every published industry.

Biggest risers

  1. MozMarketing agency tools · rank 13 → 6+7
  2. PipedriveBusiness software (CRM & B2B SaaS) · rank 10 → 4+6
  3. ZohoBusiness software (CRM & B2B SaaS) · rank 8 → 3+5
  4. TalentLMSE-learning & course platforms (LMS) · rank 8 → 4+4
  5. WooCommerceE-commerce platforms · rank 4 → 2+2

Biggest fallers

  1. HubSpotMarketing agency tools · rank 3 → 5-2
  2. BlackboardE-learning & course platforms (LMS) · rank 3 → 5-2
  3. Vertex AIAI & MLOps platforms · rank 1 → 2-1
  4. SalesforceBusiness software (CRM & B2B SaaS) · rank 1 → 2-1
  5. MagentoE-commerce platforms · rank 2 → 3-1

How these numbers are built: methodology