Which Insurance brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 31 Aug
Global9 of 20 markets have data for Insurance
Showing Insurance in Global.
Brands AI names when someone asks about software for brokers and insurers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Insurance mentions are split in Global.
- Applied Epic6.1% share of voice, 11 mentions
- EZLynx5.5% share of voice, 10 mentions
- Agency Management Systems3.9% share of voice, 7 mentions
- Guidewire3.9% share of voice, 7 mentions
- Vertafore5.0% share of voice, 3 mentions
- Other brands79.0% share of voice, 143 mentions
Out of 181 verified brand mentions in this snapshot.
Industry leader
Applied Epic
Insurance · Global
Share of voice
6.1%
Mentions
11
vs previous
up 3
18% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Applied Epic6 mentions
- EverQuote Pro4 mentions
- NetQuote4 mentions
Gemini
- EZLynx6 mentions
- Guidewire5 mentions
- Commercial Lines4 mentions
Claude
- Agency Management Systems3 mentions
- Applied Epic3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 18 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Applied Epic | 7.2% | 7.6% | 7.8% | 7.2% | 9.8% | 8.8% | 15.6% | 5.9% | 3.8% | 8.0% | 9.6% | 10.7% | 5.9% | 7.1% | 4.4% | 10.3% | 6.3% | 4.6% | 6.8% | 6.1% |
| EZLynx | 7.1% | 6.0% | 7.0% | 5.7% | 9.8% | 7.5% | 12.5% | 8.2% | 7.6% | 8.0% | 10.4% | 9.5% | 5.4% | 3.9% | 8.2% | 11.2% | 6.3% | 4.6% | 7.8% | 5.5% |
| Agency Management Systems | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 4.3% | no scan | no scan | no scan | 2.2% | 1.9% | 2.5% | no scan | 1.9% | 3.9% |
| Guidewire | 3.1% | 4.7% | 6.4% | 4.2% | 4.9% | 7.5% | 6.3% | 5.9% | 8.6% | 4.5% | 5.2% | no scan | 2.9% | 6.3% | 3.3% | 6.5% | 3.8% | 5.9% | 7.8% | 3.9% |
| Vertafore | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 2.9% | no scan | no scan | no scan | 2.5% | no scan | no scan | 5.0% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 6.1% | 11 | 18% | up 3 | |
| 2 | 5.5% | 10 | 20% | no change | |
| 3 | 3.9% | 7 | 43% | no data | |
| 4 | 3.9% | 7 | 0% | down 1 | |
| 4 | 5.0% | 3 | 0% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Global, across every published industry.
Biggest risers
- CloudbedsTravel · rank 5 → 1+4
- WordPressPublishing · rank 3 → 1+2
- PayPalFinance · rank 4 → 2+2
- ShopifyE-commerce · rank 2 → 1+1
- SalesforceSaaS · rank 3 → 2+1
Biggest fallers
- Monday.comSaaS · rank 4 → 12-8
- PipedriveSaaS · rank 2 → 4-2
- SubstackPublishing · rank 2 → 4-2
- Google ClassroomEducation · rank 2 → 4-2
- ClickUpAgencies · rank 5 → 7-2
How these numbers are built: methodology