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AI Visibility Benchmark

Which E-commerce brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
31 Aug

Global

Showing E-commerce in Global.

Brands AI names when someone asks about platforms to build an online store and sell.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202636 AI responses analysed255 verified mentions

Share of voice

How E-commerce mentions are split in Global.

  • Shopify14.5% share of voice, 37 mentions
  • Magento (Adobe Commerce)14.1% share of voice, 36 mentions
  • BigCommerce11.8% share of voice, 30 mentions
  • Wix10.2% share of voice, 26 mentions
  • WooCommerce9.0% share of voice, 23 mentions
  • Other brands40.4% share of voice, 103 mentions

Out of 255 verified brand mentions in this snapshot.

Industry leader

Shopify

E-commerce · Global

Share of voice

14.5%

Mentions

37

vs previous

up 1

76% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Magento (Adobe Commerce)21 mentions
  2. Wix14 mentions
  3. BigCommerce12 mentions

Gemini

  1. BigCommerce15 mentions
  2. Shopify14 mentions
  3. Magento (Adobe Commerce)12 mentions

Claude

  1. Shopify11 mentions
  2. WooCommerce4 mentions
  3. BigCommerce3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug
Shopify11.3%16.0%16.3%16.3%16.5%16.1%16.2%12.0%14.3%14.9%13.9%13.2%9.6%15.6%10.3%16.2%13.4%14.3%13.9%13.5%11.4%14.5%
Magento (Adobe Commerce)15.5%14.1%15.2%13.8%14.2%14.3%12.4%9.6%12.1%11.5%11.6%14.9%11.7%6.4%9.1%14.8%14.2%17.7%9.6%14.9%15.7%14.1%
BigCommerce11.7%14.1%14.0%14.0%14.0%13.8%15.2%11.2%15.4%13.8%7.5%11.6%8.3%9.2%8.9%9.9%9.1%10.9%7.0%8.7%9.0%11.8%
Wix4.2%8.6%8.2%8.1%7.3%8.1%9.5%5.6%8.8%11.5%5.8%10.3%4.3%11.0%6.0%9.9%6.7%9.5%7.0%9.8%8.4%10.2%
WooCommerce8.6%13.3%13.9%13.5%14.0%14.0%15.2%12.8%13.2%13.8%8.7%9.1%6.1%13.8%6.9%11.3%10.2%10.2%7.8%9.1%9.0%9.0%

Full ranking

Top 1036 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
114.5%up 1
214.1%down 1
311.8%no change
410.2%up 1
59.0%down 1

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. CloudbedsTravel · rank 5 → 1+4
  2. WordPressPublishing · rank 3 → 1+2
  3. PayPalFinance · rank 4 → 2+2
  4. ShopifyE-commerce · rank 2 → 1+1
  5. SalesforceSaaS · rank 3 → 2+1

Biggest fallers

  1. Monday.comSaaS · rank 4 → 12-8
  2. PipedriveSaaS · rank 2 → 4-2
  3. SubstackPublishing · rank 2 → 4-2
  4. Google ClassroomEducation · rank 2 → 4-2
  5. ClickUpAgencies · rank 5 → 7-2

How these numbers are built: methodology