Which Marketing agency tools brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 305,887
- models queried
- 3
- latest snapshot
- 12 Oct
Showing Marketing agency tools in Global.
Brands AI names when someone asks about tools and platforms for digital marketing agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Marketing agency tools mentions are split in Global.
- SEMrush8.4% share of voice, 19 mentions
- Ahrefs4.9% share of voice, 11 mentions
- Asana3.5% share of voice, 8 mentions
- HubSpot3.1% share of voice, 7 mentions
- AgencyAnalytics2.7% share of voice, 6 mentions
- Other brands77.4% share of voice, 175 mentions
Out of 226 verified brand mentions in this snapshot.
Industry leader
SEMrush
Marketing agency tools · Global
Share of voice
8.4%
Mentions
19
vs previous
no change
32% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- SEMrush5 mentions
- HubSpot4 mentions
- Ahrefs3 mentions
Gemini
- SEMrush11 mentions
- AgencyAnalytics6 mentions
- Ahrefs6 mentions
Claude
- SEMrush3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 18 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug | 31 Aug | 7 Sept | 14 Sept | 21 Sept | 28 Sept | 5 Oct |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SEMrush | 5.1% | 6.7% | 5.3% | 6.2% | 5.9% | 6.2% | 5.1% | 5.6% | 4.3% | 4.0% | 8.8% | 7.4% | 4.4% | 7.0% | 5.5% | 8.8% | 5.8% | 7.9% | 6.0% | 5.9% | 6.4% | 5.7% | 4.7% | 6.7% | 5.9% | 8.6% | 8.1% | 8.4% |
| Ahrefs | 5.1% | 6.1% | 4.7% | 5.3% | 5.4% | 5.1% | 5.1% | 5.1% | 4.3% | 4.7% | 8.0% | 5.4% | 3.1% | 6.1% | 4.5% | 8.4% | 4.7% | 4.9% | 5.3% | 4.9% | 7.5% | 4.9% | 4.7% | 5.4% | 5.0% | 8.6% | 6.0% | 4.9% |
| Asana | 5.6% | 5.0% | 6.1% | 6.8% | 7.0% | 7.0% | 3.3% | 2.3% | 3.8% | 4.7% | 1.6% | 3.0% | 2.8% | 3.3% | 3.5% | 2.2% | 4.1% | 2.0% | 2.6% | 4.2% | 4.3% | 4.4% | 5.7% | 2.7% | 5.7% | 4.0% | 3.7% | 3.5% |
| HubSpot | 3.3% | 2.3% | 3.5% | 5.2% | 4.9% | 4.3% | no scan | 2.8% | 1.6% | 4.0% | 3.2% | 3.3% | 4.1% | 2.8% | 3.5% | no scan | 4.1% | 2.0% | 5.3% | 3.2% | 2.7% | 3.8% | 2.8% | 2.0% | 3.8% | 2.5% | 3.1% | 3.1% |
| AgencyAnalytics | 1.4% | 2.9% | no scan | no scan | 1.4% | 1.5% | no scan | no scan | no scan | 6.0% | 2.4% | 5.4% | 2.2% | 3.7% | 2.7% | 2.9% | 2.7% | 3.0% | 3.3% | 3.7% | 3.2% | 3.8% | 3.3% | 5.4% | 4.0% | 3.5% | 5.0% | 2.7% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 8.4% | 19 | 32% | no change | |
| 2 | 4.9% | 11 | 64% | no change | |
| 3 | 3.5% | 8 | 38% | up 2 | |
| 4 | 3.1% | 7 | 14% | up 3 | |
| 5 | 2.7% | 6 | 50% | down 2 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
Your brand missing from Marketing agency tools, or slipping?
Run a free audit and see what AI finds when someone asks about your category.
Run your free auditWho moved
Movements between the last two snapshots in Global, across every published industry.
Biggest risers
- ActiveCampaignBusiness software (CRM & B2B SaaS) · rank 10 → 4+6
- CourseraE-learning & course platforms (LMS) · rank 8 → 2+6
- MailchimpBusiness software (CRM & B2B SaaS) · rank 9 → 5+4
- CanvasE-learning & course platforms (LMS) · rank 5 → 1+4
- SlackBusiness software (CRM & B2B SaaS) · rank 6 → 3+3
Biggest fallers
- PipedriveBusiness software (CRM & B2B SaaS) · rank 4 → 9-5
- AsanaBusiness software (CRM & B2B SaaS) · rank 5 → 10-5
- XeroBusiness software (CRM & B2B SaaS) · rank 7 → 11-4
- TalentLMSE-learning & course platforms (LMS) · rank 1 → 4-3
- ThinkificE-learning & course platforms (LMS) · rank 2 → 5-3
How these numbers are built: methodology