Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe16 of 20 markets have data for Travel
Showing Travel in Spain.
Brands AI names when someone asks about booking technology for tour operators and travel agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Travel mentions are split in Spain.
- Amadeus15.5% share of voice, 15 mentions
- Sabre8.2% share of voice, 8 mentions
- Booking.com7.2% share of voice, 7 mentions
- TravelPerk5.2% share of voice, 5 mentions
- Expedia4.1% share of voice, 4 mentions
- Other brands59.8% share of voice, 58 mentions
Out of 97 verified brand mentions in this snapshot.
Industry leader
Amadeus
Travel · Spain
Share of voice
15.5%
Mentions
15
vs previous
no change
47% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Amadeus5 mentions
- Sabre4 mentions
Gemini
- Amadeus6 mentions
- TravelPerk4 mentions
- Booking.com3 mentions
Claude
- Amadeus4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 25 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Amadeus | 9.0% | 9.2% | 8.0% | 9.2% | 10.3% | 7.9% | 6.4% | 11.7% | 8.0% | 16.3% | 12.0% | 10.6% | 6.7% | 7.8% | 10.5% | 12.2% | 8.3% | 5.8% | 9.0% | 15.5% |
| Sabre | 5.2% | 6.5% | 3.4% | 3.6% | 8.8% | no scan | 3.8% | 6.5% | 6.6% | 14.4% | 9.3% | 7.8% | 3.8% | 5.6% | 9.5% | 10.8% | 5.7% | 4.8% | 7.1% | 8.2% |
| Booking.com | 4.8% | 6.8% | 5.9% | 6.5% | no scan | no scan | no scan | no scan | 5.1% | no scan | no scan | 6.7% | 4.8% | no scan | 10.5% | 6.8% | 4.7% | 9.6% | no scan | 7.2% |
| TravelPerk | 2.4% | 3.2% | 2.2% | 2.9% | no scan | no scan | no scan | 6.5% | no scan | no scan | no scan | no scan | no scan | 1.7% | no scan | no scan | no scan | no scan | no scan | 5.2% |
| Expedia | 4.0% | 1.9% | 6.4% | 3.6% | no scan | no scan | no scan | no scan | 3.6% | no scan | no scan | 2.8% | no scan | no scan | 9.5% | no scan | 3.6% | 6.7% | no scan | 4.1% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 15.5% | 15 | 47% | no change | |
| 2 | 8.2% | 8 | 13% | no change | |
| 3 | 7.2% | 7 | 29% | new | |
| 4 | 5.2% | 5 | 20% | new | |
| 5 | Expedia | 4.1% | 4 | 25% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Spain, across every published industry.
Biggest risers
- MailchimpSaaS · rank 4 → 2+2
- SEMrushAgencies · rank 2 → 1+1
- PrestaShopE-commerce · rank 4 → 3+1
- RevolutFinance · rank 3 → 2+1
Biggest fallers
- AhrefsAgencies · rank 1 → 2-1
- WixE-commerce · rank 3 → 4-1
- BizumFinance · rank 2 → 3-1
- Amazon SageMakerAI & ML · rank 1 → 2-1
- RedsysFinance · rank 4 → 5-1
How these numbers are built: methodology