Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 302,170
- models queried
- 3
- latest snapshot
- 5 Oct
Showing Business software (CRM & B2B SaaS) in Spain.
Brands AI names when someone asks about management software, CRM and B2B SaaS tools to run a business.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Business software (CRM & B2B SaaS) mentions are split in Spain.
- HubSpot7.8% share of voice, 12 mentions
- Asana5.2% share of voice, 8 mentions
- Pipedrive5.2% share of voice, 8 mentions
- Factorial3.9% share of voice, 6 mentions
- Monday.com3.9% share of voice, 6 mentions
- Other brands74.0% share of voice, 114 mentions
Out of 154 verified brand mentions in this snapshot.
Industry leader
HubSpot
Business software (CRM & B2B SaaS) · Spain
Share of voice
7.8%
Mentions
12
vs previous
no change
33% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- HubSpot4 mentions
- Mailchimp4 mentions
- Asana3 mentions
Gemini
- HubSpot6 mentions
- Pipedrive5 mentions
- Factorial4 mentions
Claude
No data in this snapshot
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 25 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug | 31 Aug | 7 Sept | 14 Sept | 21 Sept | 28 Sept |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HubSpot | 4.8% | 4.3% | no scan | 2.5% | no scan | 5.4% | 4.0% | 4.1% | 9.2% | 9.8% | 7.7% | 6.6% | 7.3% | 8.8% | 8.6% | 8.4% | 7.5% | 7.4% | 7.4% | 9.2% | 8.5% | 6.0% | 11.0% | 7.1% | 11.3% | 7.7% | 7.8% |
| Asana | 2.8% | 5.5% | 6.5% | 6.9% | 7.2% | 6.3% | 5.4% | 3.6% | 6.5% | 2.7% | 3.5% | 2.7% | 3.4% | 3.0% | 1.9% | 2.6% | 2.9% | 3.1% | 4.0% | 1.6% | 2.4% | 2.4% | 3.9% | 4.5% | 5.6% | 2.9% | 5.2% |
| Pipedrive | no scan | 2.6% | 3.4% | 3.8% | 3.1% | 3.7% | no scan | 2.1% | 7.8% | 8.0% | 6.1% | 5.5% | 5.6% | 6.8% | 5.3% | 6.5% | 5.0% | 7.4% | 5.4% | 7.6% | 5.4% | 4.8% | 8.4% | 6.4% | 10.0% | 5.8% | 5.2% |
| Factorial | no scan | 3.4% | 4.0% | 4.6% | 3.8% | 3.4% | 3.0% | 2.1% | 5.2% | 4.5% | 5.5% | 3.8% | 5.6% | 5.4% | 3.8% | 2.6% | 2.5% | 3.7% | 4.3% | 2.7% | 4.1% | 1.8% | 3.2% | 5.2% | 3.8% | 4.0% | 3.9% |
| Monday.com | no scan | no scan | 1.9% | 2.3% | no scan | 2.1% | 3.5% | 5.1% | 6.5% | no scan | 3.5% | 2.2% | 2.2% | 4.1% | 2.4% | 2.9% | 2.5% | 1.9% | 4.0% | no scan | 2.0% | no scan | 3.2% | 4.5% | 6.3% | 2.6% | 3.9% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 7.8% | 12 | 33% | no change | |
| 2 | 5.2% | 8 | 50% | up 3 | |
| 3 | 5.2% | 8 | 38% | down 1 | |
| 4 | 3.9% | 6 | 17% | no change | |
| 5 | 3.9% | 6 | 33% | up 4 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Spain, across every published industry.
Biggest risers
- Looker StudioMarketing agency tools · rank 14 → 3+11
- Hugging FaceAI & MLOps platforms · rank 5 → 1+4
- BizumFintech, payments & accounting · rank 6 → 3+3
- AsanaBusiness software (CRM & B2B SaaS) · rank 5 → 2+3
- AdyenFintech, payments & accounting · rank 5 → 2+3
Biggest fallers
- PipedriveBusiness software (CRM & B2B SaaS) · rank 2 → 3-1
- MagentoE-commerce platforms · rank 4 → 5-1
How these numbers are built: methodology