Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
Showing Publishing in Spain.
Brands AI names when someone asks about content management systems for media and publishers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Publishing mentions are split in Spain.
- WordPress8.8% share of voice, 12 mentions
- Español8.1% share of voice, 11 mentions
- Adobe4.4% share of voice, 6 mentions
- Ghost4.4% share of voice, 6 mentions
- Blackmagic Design3.7% share of voice, 5 mentions
- Other brands70.6% share of voice, 96 mentions
Out of 136 verified brand mentions in this snapshot.
Industry leader
WordPress
Publishing · Spain
Share of voice
8.8%
Mentions
12
vs previous
no change
42% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- WordPress4 mentions
- Drupal3 mentions
- Ghost3 mentions
Gemini
- Español6 mentions
- Blackmagic Design4 mentions
- WordPress4 mentions
Claude
- WordPress4 mentions
- Español3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 25 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WordPress | 16.3% | 15.4% | 16.4% | 15.9% | 15.8% | 9.3% | 11.5% | 12.0% | 12.1% | 11.8% | 10.8% | 12.9% | 8.8% | 10.9% | 12.6% | 12.8% | 14.4% | 14.2% | 12.2% | 12.6% | 8.8% |
| Español | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 8.1% |
| Adobe | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 1.5% | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 4.4% |
| Ghost | 3.5% | 5.2% | 5.9% | 5.8% | 6.4% | 7.4% | 8.7% | 9.3% | 11.0% | 8.2% | 7.2% | 8.6% | 5.7% | 5.4% | 6.0% | 7.7% | 6.2% | 7.6% | 4.3% | 8.9% | 4.4% |
| Blackmagic Design | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 3.7% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 8.8% | 12 | 42% | no change | |
| 2 | 8.1% | 11 | 64% | new | |
| 3 | 4.4% | 6 | 50% | new | |
| 4 | 4.4% | 6 | 33% | down 2 | |
| 5 | 3.7% | 5 | 40% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Spain, across every published industry.
Biggest risers
- MailchimpSaaS · rank 4 → 2+2
- SEMrushAgencies · rank 2 → 1+1
- PrestaShopE-commerce · rank 4 → 3+1
- RevolutFinance · rank 3 → 2+1
Biggest fallers
- AhrefsAgencies · rank 1 → 2-1
- WixE-commerce · rank 3 → 4-1
- BizumFinance · rank 2 → 3-1
- Amazon SageMakerAI & ML · rank 1 → 2-1
- RedsysFinance · rank 4 → 5-1
How these numbers are built: methodology