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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
302,170
models queried
3
latest snapshot
5 Oct

Europe19 of 20 markets have data for Publishing & newsletter platforms

Showing Publishing & newsletter platforms in Spain.

Brands AI names when someone asks about content publishing and newsletter platforms for media.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 28 September 202621 AI responses analysed108 verified mentions

Share of voice

How Publishing & newsletter platforms mentions are split in Spain.

  • WordPress11.1% share of voice, 12 mentions
  • Drupal7.4% share of voice, 8 mentions
  • Agencias5.6% share of voice, 6 mentions
  • DaVinci Resolve4.6% share of voice, 5 mentions
  • Adobe Premiere Pro3.7% share of voice, 4 mentions
  • Other brands67.6% share of voice, 73 mentions

Out of 108 verified brand mentions in this snapshot.

Industry leader

WordPress

Publishing & newsletter platforms · Spain

Share of voice

11.1%

Mentions

12

vs previous

no change

58% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Drupal4 mentions
  2. Joomla4 mentions
  3. WordPress4 mentions

Gemini

  1. Agencias4 mentions
  2. Frame.io4 mentions
  3. WordPress4 mentions

Claude

  1. WordPress4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept
WordPress16.3%15.4%16.4%15.9%15.8%9.3%11.5%12.0%12.1%11.8%10.8%12.9%8.8%10.9%12.6%12.8%14.4%14.2%12.2%12.6%8.8%13.2%11.4%10.9%12.6%11.1%
Drupal15.6%12.0%13.2%12.0%11.4%11.1%6.7%4.0%4.4%4.1%3.6%5.4%4.2%5.4%4.9%4.3%3.1%4.9%2.2%4.7%2.9%5.9%4.5%3.1%5.5%7.4%
Agenciasno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan5.6%
DaVinci Resolveno scanno scanno scanno scanno scanno scanno scanno scanno scan2.1%4.5%no scanno scanno scan1.6%4.3%no scanno scanno scan1.6%3.7%no scanno scanno scanno scan4.6%
Adobe Premiere Prono scanno scanno scanno scanno scanno scanno scanno scanno scanno scan4.5%no scanno scanno scanno scan2.6%no scanno scanno scanno scanno scanno scanno scanno scanno scan3.7%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
111.1%no change
27.4%up 1
35.6%new
44.6%new
53.7%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Spain, across every published industry.

Biggest risers

  1. Looker StudioMarketing agency tools · rank 14 → 3+11
  2. Hugging FaceAI & MLOps platforms · rank 5 → 1+4
  3. BizumFintech, payments & accounting · rank 6 → 3+3
  4. AsanaBusiness software (CRM & B2B SaaS) · rank 5 → 2+3
  5. AdyenFintech, payments & accounting · rank 5 → 2+3

Biggest fallers

  1. PipedriveBusiness software (CRM & B2B SaaS) · rank 2 → 3-1
  2. MagentoE-commerce platforms · rank 4 → 5-1

How these numbers are built: methodology