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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe13 of 20 markets have data for Legal

Showing Legal in Spain.

Brands AI names when someone asks about legal practice software for small firms.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202621 AI responses analysed106 verified mentions

Share of voice

How Legal mentions are split in Spain.

  • Lexnet6.6% share of voice, 7 mentions
  • Westlaw6.6% share of voice, 7 mentions
  • Clio5.7% share of voice, 6 mentions
  • DocuSign5.7% share of voice, 6 mentions
  • Kleos4.7% share of voice, 5 mentions
  • Other brands70.8% share of voice, 75 mentions

Out of 106 verified brand mentions in this snapshot.

Industry leader

Lexnet

Legal · Spain

Share of voice

6.6%

Mentions

7

vs previous

up 7

0% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. DocuSign3 mentions
  2. Legalitas3 mentions

Gemini

  1. Kleos5 mentions
  2. Bigle Legal4 mentions
  3. vLex4 mentions

Claude

  1. Lexnet3 mentions
  2. Westlaw3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug
Lexnet5.2%4.5%4.9%4.1%3.4%no scan5.2%7.0%5.3%7.3%6.4%4.1%3.9%7.8%4.5%6.5%4.6%6.1%3.0%6.6%
Westlaw2.6%1.4%1.7%no scanno scanno scanno scanno scanno scan5.5%no scanno scanno scanno scan5.6%3.3%no scanno scan2.5%6.6%
Clio11.3%9.9%9.2%9.8%4.6%6.3%7.8%8.1%8.7%7.3%5.5%7.7%7.0%7.8%6.7%8.7%7.4%7.6%7.5%5.7%
DocuSign6.5%6.7%5.6%6.9%3.4%no scanno scanno scanno scan6.4%1.8%2.6%7.0%3.2%4.5%3.3%2.8%8.3%3.5%5.7%
Kleos2.6%2.7%2.2%2.0%3.4%2.5%9.1%3.5%4.3%4.5%5.5%5.1%3.9%8.2%2.2%2.2%8.3%6.8%4.0%4.7%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
16.6%up 7
26.6%up 11
35.7%down 2
45.7%no change
5Kleos4.7%down 2

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Spain, across every published industry.

Biggest risers

  1. MailchimpSaaS · rank 4 2+2
  2. SEMrushAgencies · rank 2 1+1
  3. PrestaShopE-commerce · rank 4 3+1
  4. RevolutFinance · rank 3 2+1

Biggest fallers

  1. AhrefsAgencies · rank 1 2-1
  2. WixE-commerce · rank 3 4-1
  3. BizumFinance · rank 2 3-1
  4. Amazon SageMakerAI & ML · rank 1 2-1
  5. RedsysFinance · rank 4 5-1

How these numbers are built: methodology