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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
305,887
models queried
3
latest snapshot
12 Oct

Europe10 of 20 markets have data for Insurance software (insurtech)

13 of 15 industries have data in Spain

Showing Insurance software (insurtech) in Spain.

Brands AI names when someone asks about software for insurers and brokers (insurtech).

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202618 AI responses analysed104 verified mentions

Share of voice

How Insurance software (insurtech) mentions are split in Spain.

  • eBroker7.7% share of voice, 8 mentions
  • Guidewire5.8% share of voice, 6 mentions
  • Coste4.8% share of voice, 5 mentions
  • Duck Creek Technologies4.8% share of voice, 5 mentions
  • Salesforce4.8% share of voice, 5 mentions
  • Other brands72.1% share of voice, 75 mentions

Out of 104 verified brand mentions in this snapshot.

Industry leader

eBroker

Insurance software (insurtech) · Spain

Share of voice

7.7%

Mentions

8

vs previous

up 2

63% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Salesforce3 mentions

Gemini

  1. eBroker8 mentions
  2. Duck Creek Technologies4 mentions
  3. Guidewire4 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
eBroker3.5%4.1%3.8%3.3%3.2%2.5%7.8%9.1%3.9%2.5%no scan2.6%no scan3.6%6.2%2.6%5.7%3.8%1.9%6.2%2.1%2.6%no scan5.5%2.9%6.8%7.7%
Guidewire5.3%4.4%1.5%4.0%3.2%no scanno scan5.5%no scan6.2%no scan2.1%7.0%2.4%8.6%no scan4.5%6.6%1.9%5.2%2.1%3.2%8.8%no scan5.9%5.4%5.8%
Costeno scanno scanno scanno scanno scan3.8%no scanno scan1.7%4.9%no scan2.1%2.3%no scan7.4%6.5%no scan2.8%3.8%no scan4.3%no scan10.3%1.6%2.9%2.7%4.8%
Duck Creek Technologiesno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan2.3%no scan2.5%no scanno scanno scanno scan3.1%no scanno scanno scanno scanno scanno scan4.8%
Salesforceno scanno scanno scan2.0%4.3%2.5%2.2%no scan2.8%no scanno scan3.1%no scan3.0%no scanno scan2.0%no scan2.5%no scanno scan2.6%no scan3.1%no scanno scan4.8%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
17.7%up 2
25.8%no data
34.8%no data
4Duck Creek Technologies4.8%new
54.8%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Spain, across every published industry.

Biggest risers

  1. Microsoft Azure Machine LearningAI & MLOps platforms · rank 4 → 2+2
  2. HubSpotMarketing agency tools · rank 5 → 3+2
  3. WooCommerceE-commerce platforms · rank 4 → 3+1

Biggest fallers

  1. Vertex AIAI & MLOps platforms · rank 2 → 3-1
  2. PipedriveBusiness software (CRM & B2B SaaS) · rank 2 → 3-1

How these numbers are built: methodology