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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
302,170
models queried
3
latest snapshot
5 Oct

Europe17 of 20 markets have data for Fintech, payments & accounting

Showing Fintech, payments & accounting in Spain.

Brands AI names when someone asks about fintech platforms, payment processing and accounting software.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 28 September 202621 AI responses analysed99 verified mentions

Share of voice

How Fintech, payments & accounting mentions are split in Spain.

  • Stripe10.1% share of voice, 10 mentions
  • Adyen8.1% share of voice, 8 mentions
  • Bizum8.1% share of voice, 8 mentions
  • Revolut7.1% share of voice, 7 mentions
  • PayPal5.1% share of voice, 5 mentions
  • Other brands61.6% share of voice, 61 mentions

Out of 99 verified brand mentions in this snapshot.

Industry leader

Stripe

Fintech, payments & accounting · Spain

Share of voice

10.1%

Mentions

10

vs previous

no change

90% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Stripe3 mentions

Gemini

  1. Bizum5 mentions
  2. Adyen4 mentions
  3. Mollie4 mentions

Claude

  1. Stripe3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept
Stripeno scan8.3%10.5%10.1%9.1%7.5%7.6%7.1%4.1%9.2%6.9%8.4%7.1%5.3%5.9%9.1%8.3%6.5%8.9%7.6%10.2%7.0%6.5%6.8%7.2%10.1%
Adyenno scan6.0%7.1%6.4%6.2%8.5%6.7%4.7%4.1%4.1%4.0%5.6%4.4%4.5%4.1%5.8%6.3%5.3%3.2%3.8%5.8%4.7%4.8%4.9%4.8%8.1%
Bizumno scan7.5%8.1%8.1%7.6%2.8%4.8%4.7%6.2%6.6%5.2%6.5%4.9%4.5%5.0%5.8%5.2%4.6%4.8%7.0%7.3%4.7%3.8%2.9%4.8%8.1%
Revolutno scan5.5%6.1%6.4%6.3%2.8%2.9%8.2%9.3%4.1%4.6%3.7%5.8%5.3%5.0%5.8%5.2%4.3%9.7%5.9%8.0%4.7%5.0%6.8%5.7%7.1%
PayPalno scan4.3%5.9%5.6%5.5%5.7%8.6%5.9%3.1%5.1%5.2%5.6%4.4%4.5%4.1%5.0%7.3%4.6%5.6%3.2%7.3%4.7%4.5%3.9%6.2%5.1%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
110.1%no change
28.1%up 3
38.1%up 3
47.1%no change
55.1%down 3

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Spain, across every published industry.

Biggest risers

  1. Looker StudioMarketing agency tools · rank 14 → 3+11
  2. Hugging FaceAI & MLOps platforms · rank 5 → 1+4
  3. BizumFintech, payments & accounting · rank 6 → 3+3
  4. AsanaBusiness software (CRM & B2B SaaS) · rank 5 → 2+3
  5. AdyenFintech, payments & accounting · rank 5 → 2+3

Biggest fallers

  1. PipedriveBusiness software (CRM & B2B SaaS) · rank 2 → 3-1
  2. MagentoE-commerce platforms · rank 4 → 5-1

How these numbers are built: methodology