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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
305,887
models queried
3
latest snapshot
12 Oct

Europe

13 of 15 industries have data in Spain

Showing AI & MLOps platforms in Spain.

Brands AI names when someone asks about AI and MLOps platforms to build and deploy models.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202618 AI responses analysed146 verified mentions

Share of voice

How AI & MLOps platforms mentions are split in Spain.

  • Amazon SageMaker13.0% share of voice, 19 mentions
  • Microsoft Azure Machine Learning9.6% share of voice, 14 mentions
  • Vertex AI8.2% share of voice, 12 mentions
  • Google Cloud AutoML6.2% share of voice, 9 mentions
  • DataRobot5.5% share of voice, 8 mentions
  • Other brands57.5% share of voice, 84 mentions

Out of 146 verified brand mentions in this snapshot.

Industry leader

Amazon SageMaker

AI & MLOps platforms · Spain

Share of voice

13.0%

Mentions

19

vs previous

no change

11% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Amazon SageMaker7 mentions
  2. Microsoft Azure Machine Learning7 mentions
  3. Google Cloud AutoML5 mentions

Gemini

  1. Vertex AI7 mentions
  2. Amazon SageMaker5 mentions
  3. Databricks5 mentions

Claude

  1. Amazon SageMaker7 mentions
  2. Hugging Face3 mentions
  3. Vertex AI3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
Amazon SageMaker8.9%8.5%7.3%7.1%5.5%5.8%14.5%14.8%8.0%9.8%6.4%12.1%10.7%8.0%11.0%7.3%12.7%13.6%8.8%7.4%10.2%10.2%9.5%7.6%6.0%17.1%13.0%
Microsoft Azure Machine Learning7.2%7.0%7.0%5.1%6.6%12.2%9.9%7.8%3.8%no scan5.7%4.7%7.1%3.4%3.1%6.4%6.5%3.6%4.1%4.1%7.1%6.1%5.7%4.3%2.6%6.5%9.6%
Vertex AIno scanno scanno scan2.0%no scanno scan10.7%16.5%7.4%12.3%10.0%6.8%16.4%8.0%11.0%2.8%10.1%17.1%6.8%3.3%6.3%10.8%13.3%8.7%6.0%11.4%8.2%
Google Cloud AutoML1.5%1.6%1.4%1.7%2.2%2.2%7.6%4.3%3.8%2.5%5.7%4.3%5.0%4.0%3.9%2.8%6.2%5.7%3.7%3.3%1.6%6.1%3.2%4.3%3.4%5.7%6.2%
DataRobot7.3%6.3%7.1%5.8%6.6%1.4%6.9%no scan1.9%1.6%2.1%2.5%2.1%2.5%2.4%2.8%2.6%3.6%1.7%no scan4.7%3.0%1.9%2.5%1.7%2.4%5.5%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
113.0%no change
29.6%up 2
38.2%down 1
46.2%up 2
55.5%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Spain, across every published industry.

Biggest risers

  1. Microsoft Azure Machine LearningAI & MLOps platforms · rank 4 → 2+2
  2. HubSpotMarketing agency tools · rank 5 → 3+2
  3. WooCommerceE-commerce platforms · rank 4 → 3+1

Biggest fallers

  1. Vertex AIAI & MLOps platforms · rank 2 → 3-1
  2. PipedriveBusiness software (CRM & B2B SaaS) · rank 2 → 3-1

How these numbers are built: methodology