Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
Showing AI & ML in Spain.
Brands AI names when someone asks about platforms to build and deploy machine learning models.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How AI & ML mentions are split in Spain.
- Hugging Face9.1% share of voice, 11 mentions
- Amazon SageMaker7.4% share of voice, 9 mentions
- Microsoft Azure Machine Learning4.1% share of voice, 5 mentions
- Azure ML3.3% share of voice, 4 mentions
- Google Cloud AutoML3.3% share of voice, 4 mentions
- Other brands72.7% share of voice, 88 mentions
Out of 121 verified brand mentions in this snapshot.
Industry leader
Hugging Face
AI & ML · Spain
Share of voice
9.1%
Mentions
11
vs previous
up 16
45% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Amazon SageMaker4 mentions
- Microsoft Azure Machine Learning4 mentions
- Google Cloud AutoML3 mentions
Gemini
- Hugging Face5 mentions
- Amazon SageMaker3 mentions
- Google Cloud Vertex AI3 mentions
Claude
- Hugging Face4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 25 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hugging Face | 2.1% | 1.7% | 2.1% | 1.6% | 2.2% | no scan | 3.8% | 2.6% | 2.2% | 8.2% | 2.9% | 3.1% | 5.7% | 2.8% | 7.1% | 1.8% | 4.6% | 2.1% | 1.7% | 9.1% |
| Amazon SageMaker | 8.9% | 8.5% | 7.3% | 7.1% | 5.5% | 5.8% | 14.5% | 14.8% | 8.0% | 9.8% | 6.4% | 12.1% | 10.7% | 8.0% | 11.0% | 7.3% | 12.7% | 13.6% | 8.8% | 7.4% |
| Microsoft Azure Machine Learning | 7.2% | 7.0% | 7.0% | 5.1% | 6.6% | 12.2% | 9.9% | 7.8% | 3.8% | no scan | 5.7% | 4.7% | 7.1% | 3.4% | 3.1% | 6.4% | 6.5% | 3.6% | 4.1% | 4.1% |
| Azure ML | no scan | no scan | no scan | no scan | no scan | no scan | 2.3% | no scan | no scan | no scan | 2.9% | 2.8% | 5.0% | no scan | 3.1% | 2.8% | no scan | no scan | 2.7% | 3.3% |
| Google Cloud AutoML | 1.5% | 1.6% | 1.4% | 1.7% | 2.2% | 2.2% | 7.6% | 4.3% | 3.8% | 2.5% | 5.7% | 4.3% | 5.0% | 4.0% | 3.9% | 2.8% | 6.2% | 5.7% | 3.7% | 3.3% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 9.1% | 11 | 45% | up 16 | |
| 2 | 7.4% | 9 | 0% | down 1 | |
| 3 | 4.1% | 5 | 0% | no change | |
| 4 | 3.3% | 4 | 0% | no data | |
| 5 | 3.3% | 4 | 0% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Spain, across every published industry.
Biggest risers
- MailchimpSaaS · rank 4 → 2+2
- SEMrushAgencies · rank 2 → 1+1
- PrestaShopE-commerce · rank 4 → 3+1
- RevolutFinance · rank 3 → 2+1
Biggest fallers
- AhrefsAgencies · rank 1 → 2-1
- WixE-commerce · rank 3 → 4-1
- BizumFinance · rank 2 → 3-1
- Amazon SageMakerAI & ML · rank 1 → 2-1
- RedsysFinance · rank 4 → 5-1
How these numbers are built: methodology