Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 305,887
- models queried
- 3
- latest snapshot
- 12 Oct
13 of 15 industries have data in Spain
Showing Marketing agency tools in Spain.
Brands AI names when someone asks about tools and platforms for digital marketing agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Marketing agency tools mentions are split in Spain.
- Ahrefs6.7% share of voice, 12 mentions
- SEMrush6.1% share of voice, 11 mentions
- HubSpot4.4% share of voice, 8 mentions
- Monday.com4.4% share of voice, 8 mentions
- Canva3.9% share of voice, 7 mentions
- Other brands74.4% share of voice, 134 mentions
Out of 180 verified brand mentions in this snapshot.
Industry leader
Ahrefs
Marketing agency tools · Spain
Share of voice
6.7%
Mentions
12
vs previous
no change
33% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Adobe3 mentions
- Adobe Creative Cloud3 mentions
- Ahrefs3 mentions
Gemini
- Ahrefs7 mentions
- Metricool5 mentions
- Monday.com5 mentions
Claude
- SEMrush3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 25 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug | 31 Aug | 7 Sept | 14 Sept | 21 Sept | 28 Sept | 5 Oct | 12 Oct |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ahrefs | 5.9% | 6.1% | 6.3% | 6.1% | 6.9% | 7.3% | 11.1% | 7.2% | 10.7% | 7.0% | 5.9% | 7.5% | 6.2% | 10.4% | 6.8% | 6.3% | 8.7% | 8.0% | 9.9% | 8.4% | 7.2% | 6.7% | 7.5% | 10.2% | 6.2% | 7.9% | 8.8% | 6.7% |
| SEMrush | 6.1% | 7.2% | 7.8% | 7.9% | 8.2% | 6.1% | 10.1% | 6.3% | 9.9% | 7.0% | 7.0% | 6.2% | 6.2% | 9.9% | 7.7% | 6.6% | 10.4% | 7.4% | 10.4% | 8.4% | 8.1% | 7.4% | 7.9% | 11.3% | 7.6% | 10.1% | 8.3% | 6.1% |
| HubSpot | 2.1% | 4.9% | 3.8% | 4.9% | 4.5% | 3.9% | 4.0% | 2.7% | 2.5% | 5.7% | 3.8% | 4.8% | 3.1% | 2.5% | 4.1% | 2.6% | 2.9% | 4.0% | 2.1% | 5.4% | 4.8% | 5.4% | 4.4% | 4.5% | 4.1% | 2.8% | 4.4% | 4.4% |
| Monday.com | 1.4% | 2.1% | 2.5% | 1.7% | 1.1% | no scan | no scan | 5.4% | 2.5% | 5.3% | 3.2% | 4.1% | 5.1% | 2.0% | 5.3% | no scan | 3.5% | 2.8% | 3.1% | 2.0% | 4.3% | 4.0% | 3.4% | 3.4% | 5.0% | 3.4% | 1.7% | 4.4% |
| Canva | 1.7% | 4.8% | 4.8% | 5.1% | 5.5% | 3.9% | 2.0% | 5.4% | 2.5% | no scan | 1.6% | no scan | 2.8% | 3.5% | 2.1% | 1.5% | 1.7% | 3.7% | 2.6% | no scan | 1.9% | 2.0% | 3.6% | 4.0% | 2.6% | 2.2% | no scan | 3.9% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 6.7% | 12 | 33% | no change | |
| 2 | 6.1% | 11 | 36% | no change | |
| 3 | 4.4% | 8 | 13% | up 2 | |
| 4 | 4.4% | 8 | 25% | no data | |
| 5 | 3.9% | 7 | 43% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Spain, across every published industry.
Biggest risers
- Microsoft Azure Machine LearningAI & MLOps platforms · rank 4 → 2+2
- HubSpotMarketing agency tools · rank 5 → 3+2
- WooCommerceE-commerce platforms · rank 4 → 3+1
Biggest fallers
- Vertex AIAI & MLOps platforms · rank 2 → 3-1
- PipedriveBusiness software (CRM & B2B SaaS) · rank 2 → 3-1
How these numbers are built: methodology