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AI Visibility Benchmark

Which Travel & booking technology brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

Europe15 of 20 markets have data for Travel & booking technology

Showing Travel & booking technology in United Kingdom.

Brands AI names when someone asks about booking technology for tour operators and travel agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202618 AI responses analysed81 verified mentions

Share of voice

How Travel & booking technology mentions are split in United Kingdom.

  • Amadeus9.9% share of voice, 8 mentions
  • Sabre8.6% share of voice, 7 mentions
  • Cloudbeds7.4% share of voice, 6 mentions
  • UK-specific6.2% share of voice, 5 mentions
  • Hostaway4.9% share of voice, 4 mentions
  • Other brands63.0% share of voice, 51 mentions

Out of 81 verified brand mentions in this snapshot.

Industry leader

Amadeus

Travel & booking technology · United Kingdom

Share of voice

9.9%

Mentions

8

vs previous

up 2

13% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Amadeus3 mentions
  2. Sabre3 mentions

Gemini

  1. Amadeus3 mentions
  2. UK-specific3 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr13 Apr4 May18 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
Amadeus9.7%4.4%5.7%5.2%8.2%6.3%8.0%7.2%4.6%6.4%12.2%8.3%6.3%4.1%6.7%14.1%6.7%7.2%2.4%5.4%9.6%4.3%10.9%6.9%7.4%9.9%
Sabre10.7%5.4%6.1%5.5%8.2%6.3%2.7%6.3%4.6%6.4%10.8%8.3%5.8%4.1%7.4%9.1%6.7%6.7%3.8%6.1%9.6%5.3%9.8%6.9%8.1%8.6%
Cloudbeds2.9%5.4%6.8%3.3%8.2%4.8%8.0%4.8%13.8%5.2%no scan3.6%6.3%4.1%4.3%5.1%8.0%3.8%8.2%4.8%9.6%4.3%3.3%7.8%8.8%7.4%
UK-specificno scanno scanno scanno scanno scanno scanno scanno scanno scan4.7%no scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan6.2%
Hostawayno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan4.1%no scan1.6%no scanno scanno scanno scanno scan1.9%1.7%3.6%no scanno scanno scan2.2%4.9%

Full ranking

Top 818 AI responses analysed in this snapshot
Places 1 to 5 of 8, by share of voice. The rest require unlocking.
#BrandSharevs previous
19.9%up 2
28.6%no change
37.4%down 2
46.2%new
54.9%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United Kingdom, across every published industry.

Biggest risers

  1. PipedriveBusiness software (CRM & B2B SaaS) · rank 5 → 3+2
  2. PayPalFintech, payments & accounting · rank 5 → 3+2
  3. AmadeusTravel & booking technology · rank 3 → 1+2
  4. StripeFintech, payments & accounting · rank 2 → 1+1
  5. SEMrushMarketing agency tools · rank 2 → 1+1

Biggest fallers

  1. WooCommerceE-commerce platforms · rank 2 → 5-3
  2. ActurisInsurance software (insurtech) · rank 1 → 3-2
  3. KlarnaE-commerce platforms · rank 5 → 7-2
  4. ShopifyE-commerce platforms · rank 1 → 2-1
  5. SystmOneClinic & digital health software · rank 1 → 2-1

How these numbers are built: methodology