Which Real Estate brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe15 of 20 markets have data for Real Estate
Showing Real Estate in United Kingdom.
Brands AI names when someone asks about software and CRM for real estate agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Real Estate mentions are split in United Kingdom.
- Rightmove11.2% share of voice, 29 mentions
- Zoopla10.0% share of voice, 26 mentions
- PropTech7.7% share of voice, 20 mentions
- Reapit7.3% share of voice, 19 mentions
- AppFolio4.6% share of voice, 12 mentions
- Other brands59.2% share of voice, 154 mentions
Out of 260 verified brand mentions in this snapshot.
Industry leader
Rightmove
Real Estate · United Kingdom
Share of voice
11.2%
Mentions
29
vs previous
no change
31% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Zoopla10 mentions
- Rightmove9 mentions
- PropTech8 mentions
Gemini
- Reapit13 mentions
- Rightmove9 mentions
- Zoopla9 mentions
Claude
- Rightmove11 mentions
- Zoopla7 mentions
- PropTech6 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 13 Apr | 4 May | 18 May | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rightmove | 10.9% | 18.1% | 15.6% | 11.1% | 6.3% | 9.6% | 10.8% | 10.0% | 8.9% | 11.5% | 10.5% | 14.5% | 10.4% | 12.4% | 9.4% | 8.6% | 16.7% | 11.6% | 11.2% |
| Zoopla | no scan | no scan | no scan | 6.8% | 8.8% | no scan | 10.8% | 9.0% | 10.6% | 10.9% | 9.3% | 13.3% | 9.5% | 11.4% | 9.9% | 7.6% | 15.4% | 7.5% | 10.0% |
| PropTech | no scan | no scan | no scan | no scan | no scan | 6.8% | no scan | no scan | no scan | no scan | no scan | no scan | 4.1% | no scan | 3.6% | no scan | no scan | 5.5% | 7.7% |
| Reapit | 8.3% | 6.5% | 6.2% | 7.1% | 5.0% | 2.7% | 3.1% | 12.4% | 9.8% | 7.8% | 5.8% | 12.0% | 9.9% | 12.4% | 8.3% | 4.8% | 10.3% | 10.6% | 7.3% |
| AppFolio | 1.9% | 3.6% | 4.3% | 3.2% | 5.0% | 4.1% | 3.1% | 3.8% | 5.7% | 4.7% | 3.5% | no scan | 1.4% | 6.7% | 2.1% | 4.8% | no scan | 4.0% | 4.6% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 11.2% | 29 | 31% | no change | |
| 2 | 10.0% | 26 | 23% | up 1 | |
| 3 | 7.7% | 20 | 30% | up 2 | |
| 4 | 7.3% | 19 | 42% | down 2 | |
| 5 | AppFolio | 4.6% | 12 | 17% | up 1 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in United Kingdom, across every published industry.
Biggest risers
- SalesforceSaaS · rank 14 → 4+10
- ZohoSaaS · rank 16 → 6+10
- SquareFinance · rank 12 → 7+5
- Google ClassroomEducation · rank 12 → 7+5
- Monday.comAgencies · rank 8 → 4+4
Biggest fallers
- ClickUpAgencies · rank 11 → 16-5
- PayPalFinance · rank 6 → 11-5
- LuminanceLegal · rank 4 → 9-5
- Magento (Adobe Commerce)E-commerce · rank 2 → 7-5
- EMIS WebHealthcare · rank 1 → 5-4
How these numbers are built: methodology