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AI Visibility Benchmark

Which Proptech & real estate software brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

Europe11 of 20 markets have data for Proptech & real estate software

Showing Proptech & real estate software in United Kingdom.

Brands AI names when someone asks about proptech and software/CRM for real estate agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202621 AI responses analysed119 verified mentions

Share of voice

How Proptech & real estate software mentions are split in United Kingdom.

  • CoStar8.4% share of voice, 10 mentions
  • Rightmove8.4% share of voice, 10 mentions
  • Reapit5.9% share of voice, 7 mentions
  • Yardi5.9% share of voice, 7 mentions
  • Zoopla5.9% share of voice, 7 mentions
  • Other brands65.5% share of voice, 78 mentions

Out of 119 verified brand mentions in this snapshot.

Industry leader

CoStar

Proptech & real estate software · United Kingdom

Share of voice

8.4%

Mentions

10

vs previous

new

10% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. CoStar3 mentions
  2. Zillow3 mentions

Gemini

  1. Reapit5 mentions
  2. CoStar4 mentions
  3. Rightmove3 mentions

Claude

  1. Rightmove5 mentions
  2. CoStar3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr13 Apr4 May18 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
CoStar3.8%4.8%2.2%2.9%no scanno scanno scanno scanno scanno scan10.5%2.4%no scanno scanno scan7.6%no scanno scanno scanno scan8.3%2.3%no scanno scanno scan8.4%
Rightmove10.9%18.1%15.6%11.1%6.3%9.6%10.8%10.0%8.9%11.5%10.5%14.5%10.4%12.4%9.4%8.6%16.7%11.6%11.2%8.5%9.4%14.0%12.3%11.8%9.6%8.4%
Reapit8.3%6.5%6.2%7.1%5.0%2.7%3.1%12.4%9.8%7.8%5.8%12.0%9.9%12.4%8.3%4.8%10.3%10.6%7.3%8.1%9.4%7.0%11.3%11.8%9.6%5.9%
Yardi9.0%8.1%6.9%6.8%5.0%6.8%3.1%4.8%4.9%5.7%7.0%7.2%4.5%5.7%no scan6.7%no scan6.5%4.6%5.2%7.3%7.0%5.1%7.3%4.8%5.9%
Zooplano scanno scanno scan6.8%8.8%no scan10.8%9.0%10.6%10.9%9.3%13.3%9.5%11.4%9.9%7.6%15.4%7.5%10.0%8.1%no scan14.0%11.8%10.9%9.0%5.9%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.4%new
28.4%no change
35.9%down 2
45.9%up 1
5Zoopla5.9%down 2

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United Kingdom, across every published industry.

Biggest risers

  1. PipedriveBusiness software (CRM & B2B SaaS) · rank 5 → 3+2
  2. PayPalFintech, payments & accounting · rank 5 → 3+2
  3. AmadeusTravel & booking technology · rank 3 → 1+2
  4. StripeFintech, payments & accounting · rank 2 → 1+1
  5. SEMrushMarketing agency tools · rank 2 → 1+1

Biggest fallers

  1. WooCommerceE-commerce platforms · rank 2 → 5-3
  2. ActurisInsurance software (insurtech) · rank 1 → 3-2
  3. KlarnaE-commerce platforms · rank 5 → 7-2
  4. ShopifyE-commerce platforms · rank 1 → 2-1
  5. SystmOneClinic & digital health software · rank 1 → 2-1

How these numbers are built: methodology