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AI Visibility Benchmark

Which Legal software (practice & research) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
302,170
models queried
3
latest snapshot
5 Oct

Europe15 of 20 markets have data for Legal software (practice & research)

Showing Legal software (practice & research) in United Kingdom.

Brands AI names when someone asks about legal practice management and research software for small firms.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 28 September 202621 AI responses analysed122 verified mentions

Share of voice

How Legal software (practice & research) mentions are split in United Kingdom.

  • Clio9.8% share of voice, 12 mentions
  • DocuSign6.6% share of voice, 8 mentions
  • MyCase4.9% share of voice, 6 mentions
  • Xero4.9% share of voice, 6 mentions
  • Icertis4.1% share of voice, 5 mentions
  • Other brands69.7% share of voice, 85 mentions

Out of 122 verified brand mentions in this snapshot.

Industry leader

Clio

Legal software (practice & research) · United Kingdom

Share of voice

9.8%

Mentions

12

vs previous

no change

17% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Clio4 mentions
  2. DocuSign4 mentions
  3. Agiloft3 mentions

Gemini

  1. Clio5 mentions
  2. Actionstep4 mentions
  3. QuickBooks4 mentions

Claude

  1. Clio3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr13 Apr4 May18 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept
Clio13.8%10.8%12.0%11.3%14.4%13.2%14.4%13.0%12.3%13.2%9.2%11.0%12.2%10.4%12.9%10.6%13.6%13.2%10.4%12.9%10.3%14.4%13.3%9.8%
DocuSign4.1%3.8%3.7%2.9%2.1%no scanno scan1.4%6.1%1.3%4.2%no scan1.3%3.9%no scan4.8%1.9%1.7%3.6%no scan3.4%no scan1.3%6.6%
MyCase2.8%3.8%3.7%3.1%5.2%5.5%5.2%5.1%4.4%5.7%4.2%5.0%5.2%3.2%4.6%4.8%4.9%5.6%4.4%5.5%6.0%7.2%5.6%4.9%
Xerono scanno scan2.0%no scan7.2%6.6%5.2%4.2%4.4%4.0%5.0%4.0%3.9%3.2%4.1%2.9%4.9%2.6%2.8%5.8%2.6%4.1%3.0%4.9%
Icertisno scanno scanno scanno scanno scanno scanno scanno scan3.5%no scanno scanno scanno scan4.5%no scanno scanno scanno scan3.2%no scanno scanno scanno scan4.1%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
19.8%no change
26.6%no data
34.9%no change
44.9%up 3
54.1%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United Kingdom, across every published industry.

Biggest risers

  1. AhrefsMarketing agency tools · rank 5 → 2+3
  2. Amazon SageMakerAI & MLOps platforms · rank 3 → 1+2
  3. ReapitProptech & real estate software · rank 3 → 1+2
  4. ShipBobShipping & logistics platforms · rank 6 → 4+2
  5. ActurisInsurance software (insurtech) · rank 3 → 1+2

Biggest fallers

  1. Microsoft Azure Machine LearningAI & MLOps platforms · rank 2 → 4-2
  2. HubSpotMarketing agency tools · rank 2 → 4-2
  3. ShopifyE-commerce platforms · rank 1 → 2-1
  4. Vertex AIAI & MLOps platforms · rank 1 → 2-1
  5. RightmoveProptech & real estate software · rank 1 → 2-1

How these numbers are built: methodology