Which Fintech, payments & accounting brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 310,816
- models queried
- 3
- latest snapshot
- 19 Oct
Showing Fintech, payments & accounting in United Kingdom.
Brands AI names when someone asks about fintech platforms, payment processing and accounting software.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Fintech, payments & accounting mentions are split in United Kingdom.
- Stripe10.2% share of voice, 14 mentions
- Revolut8.8% share of voice, 12 mentions
- PayPal6.6% share of voice, 9 mentions
- Square5.8% share of voice, 8 mentions
- Worldpay5.1% share of voice, 7 mentions
- Other brands63.5% share of voice, 87 mentions
Out of 137 verified brand mentions in this snapshot.
Industry leader
Stripe
Fintech, payments & accounting · United Kingdom
Share of voice
10.2%
Mentions
14
vs previous
up 1
43% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Revolut6 mentions
- PayPal5 mentions
- Stripe5 mentions
Gemini
- Stripe5 mentions
- Zettle5 mentions
- Adyen4 mentions
Claude
- Stripe4 mentions
- Wise3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 13 Apr | 4 May | 18 May | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug | 31 Aug | 7 Sept | 14 Sept | 21 Sept | 28 Sept | 5 Oct | 12 Oct |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Stripe | 3.3% | 6.4% | 8.9% | 7.0% | 6.7% | 6.8% | 5.9% | 4.3% | 7.3% | 3.9% | 5.5% | 7.8% | 6.6% | 6.1% | 7.2% | 6.2% | 6.0% | 9.5% | 5.8% | 7.0% | 5.0% | 6.5% | 6.4% | 5.7% | 6.8% | 6.7% | 10.2% |
| Revolut | 2.9% | 8.7% | 8.2% | 10.5% | 9.6% | 5.5% | 5.9% | 7.2% | 7.3% | 7.7% | 7.3% | 7.8% | 8.5% | 5.1% | 9.0% | 7.0% | 8.7% | 6.7% | 5.8% | 7.3% | 7.7% | 7.3% | 6.4% | 7.7% | 6.8% | 8.2% | 8.8% |
| PayPal | 1.7% | 4.8% | 7.0% | 5.4% | 5.3% | 6.8% | 7.2% | 4.3% | 2.8% | 1.9% | 2.8% | 4.7% | 2.8% | 3.5% | 3.6% | 5.0% | 3.4% | 1.9% | 3.4% | 3.0% | 3.0% | 4.0% | 3.2% | 2.8% | 4.5% | 4.6% | 6.6% |
| Square | no scan | 2.8% | 3.9% | 3.0% | 2.7% | 4.1% | 6.6% | no scan | 3.7% | 3.2% | 3.7% | 3.1% | 3.8% | 2.9% | 3.6% | 3.7% | 4.0% | 8.6% | 2.7% | 4.0% | 3.6% | 4.0% | 4.3% | 3.3% | 5.3% | 3.6% | 5.8% |
| Worldpay | no scan | 4.6% | 3.2% | 1.9% | 2.2% | 4.1% | 5.3% | 4.3% | 2.4% | no scan | 2.3% | no scan | no scan | no scan | 3.0% | 2.5% | 3.4% | 2.9% | 2.7% | 2.0% | 2.5% | 2.4% | 4.3% | 2.4% | 3.0% | 3.6% | 5.1% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 10.2% | 14 | 43% | up 1 | |
| 2 | 8.8% | 12 | 25% | down 1 | |
| 3 | 6.6% | 9 | 33% | up 2 | |
| 4 | 5.8% | 8 | 25% | up 4 | |
| 5 | 5.1% | 7 | 14% | up 5 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in United Kingdom, across every published industry.
Biggest risers
- PipedriveBusiness software (CRM & B2B SaaS) · rank 5 → 3+2
- PayPalFintech, payments & accounting · rank 5 → 3+2
- AmadeusTravel & booking technology · rank 3 → 1+2
- StripeFintech, payments & accounting · rank 2 → 1+1
- SEMrushMarketing agency tools · rank 2 → 1+1
Biggest fallers
- WooCommerceE-commerce platforms · rank 2 → 5-3
- ActurisInsurance software (insurtech) · rank 1 → 3-2
- KlarnaE-commerce platforms · rank 5 → 7-2
- ShopifyE-commerce platforms · rank 1 → 2-1
- SystmOneClinic & digital health software · rank 1 → 2-1
How these numbers are built: methodology