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AI Visibility Benchmark

Which E-commerce brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe

Showing E-commerce in United Kingdom.

Brands AI names when someone asks about platforms to build an online store and sell.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202621 AI responses analysed192 verified mentions

Share of voice

How E-commerce mentions are split in United Kingdom.

  • Shopify11.5% share of voice, 22 mentions
  • WooCommerce8.3% share of voice, 16 mentions
  • BigCommerce7.8% share of voice, 15 mentions
  • E-commerce Platforms5.2% share of voice, 10 mentions
  • Klarna4.7% share of voice, 9 mentions
  • Other brands62.5% share of voice, 120 mentions

Out of 192 verified brand mentions in this snapshot.

Industry leader

Shopify

E-commerce · United Kingdom

Share of voice

11.5%

Mentions

22

vs previous

no change

86% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. BigCommerce7 mentions
  2. Shopify7 mentions
  3. WooCommerce7 mentions

Gemini

  1. Shopify8 mentions
  2. BigCommerce7 mentions
  3. DPD6 mentions

Claude

  1. Shopify7 mentions
  2. E-commerce Platforms4 mentions
  3. WooCommerce4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr13 Apr4 May18 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug
Shopify11.2%15.6%16.5%16.3%17.7%16.1%14.0%11.7%11.3%11.8%14.0%13.7%11.4%13.5%12.0%12.9%15.0%16.5%13.8%14.2%11.5%
WooCommerce8.6%14.7%15.9%15.3%16.8%15.0%14.9%11.7%11.3%8.8%11.3%9.1%9.3%10.6%9.5%9.5%10.6%9.2%8.7%10.6%8.3%
BigCommerce11.0%13.3%13.9%13.8%13.9%12.9%14.9%11.7%10.4%7.7%10.0%9.1%8.8%5.8%9.8%8.2%11.1%9.2%5.8%10.2%7.8%
E-commerce Platformsno scanno scanno scanno scanno scanno scanno scanno scan1.7%2.9%no scanno scanno scanno scan2.5%6.1%no scanno scanno scanno scan5.2%
Klarnano scanno scanno scan1.0%no scanno scanno scanno scanno scan2.6%no scan3.5%3.1%no scan3.5%no scan1.3%no scan5.1%no scan4.7%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
111.5%no change
28.3%up 1
37.8%up 1
45.2%new
54.7%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in United Kingdom, across every published industry.

Biggest risers

  1. SalesforceSaaS · rank 14 → 4+10
  2. ZohoSaaS · rank 16 → 6+10
  3. SquareFinance · rank 12 → 7+5
  4. Google ClassroomEducation · rank 12 → 7+5
  5. Monday.comAgencies · rank 8 → 4+4

Biggest fallers

  1. ClickUpAgencies · rank 11 → 16-5
  2. PayPalFinance · rank 6 → 11-5
  3. LuminanceLegal · rank 4 → 9-5
  4. Magento (Adobe Commerce)E-commerce · rank 2 → 7-5
  5. EMIS WebHealthcare · rank 1 → 5-4

How these numbers are built: methodology