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AI Visibility Benchmark

Which E-commerce platforms brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

Europe

Showing E-commerce platforms in United Kingdom.

Brands AI names when someone asks about platforms to build and run an online store.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202621 AI responses analysed175 verified mentions

Share of voice

How E-commerce platforms mentions are split in United Kingdom.

  • Magento22.3% share of voice, 39 mentions
  • Shopify16.0% share of voice, 28 mentions
  • BigCommerce8.6% share of voice, 15 mentions
  • Wix7.4% share of voice, 13 mentions
  • WooCommerce7.4% share of voice, 13 mentions
  • Other brands38.3% share of voice, 67 mentions

Out of 175 verified brand mentions in this snapshot.

Industry leader

Magento

E-commerce platforms · United Kingdom

Share of voice

22.3%

Mentions

39

vs previous

up 8

64% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Magento19 mentions
  2. Shopify8 mentions
  3. Wix8 mentions

Gemini

  1. Magento13 mentions
  2. Shopify12 mentions
  3. Klarna6 mentions

Claude

  1. Shopify8 mentions
  2. Magento7 mentions
  3. WooCommerce4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr13 Apr4 May18 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
Magento15.9%13.7%14.9%13.4%14.4%13.5%4.4%9.7%6.1%12.5%16.7%11.9%13.0%13.5%17.1%10.9%11.5%5.5%2.9%13.4%4.2%6.3%5.3%7.6%9.1%14.7%3.1%22.3%
Shopify11.2%15.6%16.5%16.3%17.7%16.1%14.0%11.7%11.3%11.8%14.0%13.7%11.4%13.5%12.0%12.9%15.0%16.5%13.8%14.2%11.5%15.5%16.0%16.0%13.4%11.5%14.4%16.0%
BigCommerce11.0%13.3%13.9%13.8%13.9%12.9%14.9%11.7%10.4%7.7%10.0%9.1%8.8%5.8%9.8%8.2%11.1%9.2%5.8%10.2%7.8%9.1%5.9%6.9%7.9%7.3%8.2%8.6%
Wix3.9%8.3%8.5%8.8%5.7%9.0%8.8%9.7%8.7%7.0%10.7%9.5%8.3%9.6%8.5%6.1%9.7%12.8%8.0%9.8%3.6%4.8%5.3%6.1%5.9%7.3%6.7%7.4%
WooCommerce8.6%14.7%15.9%15.3%16.8%15.0%14.9%11.7%11.3%8.8%11.3%9.1%9.3%10.6%9.5%9.5%10.6%9.2%8.7%10.6%8.3%10.7%7.7%11.4%8.7%7.8%11.3%7.4%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
122.3%up 8
216.0%down 1
38.6%no change
47.4%no change
57.4%down 3

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United Kingdom, across every published industry.

Biggest risers

  1. PipedriveBusiness software (CRM & B2B SaaS) · rank 5 → 3+2
  2. PayPalFintech, payments & accounting · rank 5 → 3+2
  3. AmadeusTravel & booking technology · rank 3 → 1+2
  4. StripeFintech, payments & accounting · rank 2 → 1+1
  5. SEMrushMarketing agency tools · rank 2 → 1+1

Biggest fallers

  1. WooCommerceE-commerce platforms · rank 2 → 5-3
  2. ActurisInsurance software (insurtech) · rank 1 → 3-2
  3. KlarnaE-commerce platforms · rank 5 → 7-2
  4. ShopifyE-commerce platforms · rank 1 → 2-1
  5. SystmOneClinic & digital health software · rank 1 → 2-1

How these numbers are built: methodology