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AI Visibility Benchmark

Which Dealership software (DMS) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

Europe8 of 20 markets have data for Dealership software (DMS)

Showing Dealership software (DMS) in United Kingdom.

Brands AI names when someone asks about dealer management systems (DMS) for dealerships.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202618 AI responses analysed83 verified mentions

Share of voice

How Dealership software (DMS) mentions are split in United Kingdom.

  • CDK Global26.5% share of voice, 22 mentions
  • Reynolds & Reynolds9.6% share of voice, 8 mentions
  • DealerSocket4.8% share of voice, 4 mentions
  • eBay Motors4.8% share of voice, 4 mentions
  • Geotab4.8% share of voice, 4 mentions
  • Other brands49.4% share of voice, 41 mentions

Out of 83 verified brand mentions in this snapshot.

Industry leader

CDK Global

Dealership software (DMS) · United Kingdom

Share of voice

26.5%

Mentions

22

vs previous

no change

27% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. CDK Global6 mentions
  2. Reynolds & Reynolds3 mentions

Gemini

  1. CDK Global6 mentions
  2. Dragon20003 mentions
  3. Reynolds & Reynolds3 mentions

Claude

  1. CDK Global10 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr13 Apr4 May18 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct12 Oct
CDK Global16.9%17.3%12.3%14.9%15.1%14.3%25.5%13.6%18.1%16.4%13.8%18.9%14.5%11.0%14.9%18.8%18.8%11.4%14.5%18.7%13.1%19.3%23.2%20.4%15.7%26.5%
Reynolds & Reynolds3.1%no scanno scanno scan12.3%4.1%6.4%7.5%8.5%6.7%6.3%6.8%9.2%5.5%7.7%7.2%4.7%6.0%5.5%7.5%20.2%8.8%3.4%6.1%7.9%9.6%
DealerSocket3.1%7.1%5.1%5.1%9.6%14.3%8.5%2.0%6.4%3.7%2.5%5.4%5.3%3.1%3.6%2.9%6.3%3.5%4.5%3.7%6.0%3.5%3.0%4.1%2.4%4.8%
eBay Motorsno scanno scanno scan1.7%4.1%no scanno scan4.1%no scanno scan5.0%4.1%no scanno scanno scanno scanno scanno scanno scan5.1%no scan5.3%no scanno scan1.6%4.8%
Geotab3.1%4.7%3.8%2.1%no scanno scanno scan1.4%no scanno scan3.8%no scan5.3%no scanno scan4.3%no scan3.0%no scanno scan2.4%no scan1.5%no scanno scan4.8%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
126.5%no change
29.6%no change
34.8%no data
44.8%no data
54.8%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United Kingdom, across every published industry.

Biggest risers

  1. PipedriveBusiness software (CRM & B2B SaaS) · rank 5 → 3+2
  2. PayPalFintech, payments & accounting · rank 5 → 3+2
  3. AmadeusTravel & booking technology · rank 3 → 1+2
  4. StripeFintech, payments & accounting · rank 2 → 1+1
  5. SEMrushMarketing agency tools · rank 2 → 1+1

Biggest fallers

  1. WooCommerceE-commerce platforms · rank 2 → 5-3
  2. ActurisInsurance software (insurtech) · rank 1 → 3-2
  3. KlarnaE-commerce platforms · rank 5 → 7-2
  4. ShopifyE-commerce platforms · rank 1 → 2-1
  5. SystmOneClinic & digital health software · rank 1 → 2-1

How these numbers are built: methodology