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AI Visibility Benchmark

Which Travel brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Global16 of 20 markets have data for Travel

Showing Travel in Global.

Brands AI names when someone asks about booking technology for tour operators and travel agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202615 AI responses analysed71 verified mentions

Share of voice

How Travel mentions are split in Global.

  • Cloudbeds12.7% share of voice, 9 mentions
  • Mews9.9% share of voice, 7 mentions
  • Sabre5.6% share of voice, 4 mentions
  • Amadeus4.2% share of voice, 3 mentions
  • Checkfront4.2% share of voice, 3 mentions
  • Other brands63.4% share of voice, 45 mentions

Out of 71 verified brand mentions in this snapshot.

Industry leader

Cloudbeds

Travel · Global

Share of voice

12.7%

Mentions

9

vs previous

up 4

56% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

No data in this snapshot

Gemini

  1. Cloudbeds5 mentions
  2. Mews5 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug
Cloudbeds5.0%5.7%5.2%4.8%no scan3.3%3.1%8.2%6.5%4.4%9.3%5.3%3.1%5.7%5.0%3.5%4.1%3.8%5.5%12.7%
Mews2.1%1.7%2.1%no scanno scanno scanno scan2.7%no scanno scan6.2%no scanno scanno scanno scan2.6%no scanno scan3.4%9.9%
Sabre6.0%6.5%2.8%7.4%11.1%4.2%12.5%4.1%6.5%5.5%11.3%5.3%5.7%5.7%11.9%7.0%5.4%7.2%6.2%5.6%
Amadeus4.9%4.9%2.6%5.9%9.5%4.2%12.5%5.5%5.6%5.0%9.3%5.3%4.8%5.7%10.0%7.0%5.4%7.2%6.2%4.2%
Checkfrontno scanno scanno scan1.1%no scan2.5%no scanno scanno scanno scanno scanno scanno scanno scanno scan2.6%no scanno scanno scan4.2%

Full ranking

Top 715 AI responses analysed in this snapshot
Places 1 to 5 of 7, by share of voice. The rest require unlocking.
#BrandSharevs previous
112.7%up 4
29.9%up 8
35.6%no data
4Amadeus4.2%no data
54.2%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. CloudbedsTravel · rank 5 1+4
  2. WordPressPublishing · rank 3 1+2
  3. SlackSaaS · rank 5 3+2
  4. ZillowReal Estate · rank 4 2+2
  5. WixE-commerce · rank 5 4+1

Biggest fallers

  1. AhrefsAgencies · rank 1 4-3
  2. PipedriveSaaS · rank 2 5-3
  3. Google ClassroomEducation · rank 2 4-2
  4. GhostPublishing · rank 1 2-1
  5. WooCommerceE-commerce · rank 4 5-1

How these numbers are built: methodology