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AI Visibility Benchmark

Which Travel & booking technology brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
0
models queried
3
latest snapshot
7 Sept

Brands AI names when someone asks about booking technology for tour operators and travel agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 31 August 202618 AI responses analysed100 verified mentions

Share of voice

How Travel & booking technology mentions are split in Global.

  • Amadeus11.0% share of voice, 11 mentions
  • Sabre11.0% share of voice, 11 mentions
  • Cloudbeds6.0% share of voice, 6 mentions
  • Rezdy6.0% share of voice, 6 mentions
  • Siteminder5.0% share of voice, 5 mentions
  • Other brands61.0% share of voice, 61 mentions

Out of 100 verified brand mentions in this snapshot.

Industry leader

Amadeus

Travel & booking technology · Global

Share of voice

11.0%

Mentions

11

vs previous

up 1

36% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Amadeus4 mentions
  2. Sabre4 mentions
  3. Travelport3 mentions

Gemini

  1. Amadeus4 mentions
  2. Rezdy4 mentions
  3. WeTravel4 mentions

Claude

  1. Sabre4 mentions
  2. Amadeus3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug
Amadeus4.9%4.9%2.6%5.9%9.5%4.2%12.5%5.5%5.6%5.0%9.3%5.3%4.8%5.7%10.0%7.0%5.4%7.2%6.2%5.0%11.0%
Sabre6.0%6.5%2.8%7.4%11.1%4.2%12.5%4.1%6.5%5.5%11.3%5.3%5.7%5.7%11.9%7.0%5.4%7.2%6.2%5.0%11.0%
Cloudbeds5.0%5.7%5.2%4.8%no scan3.3%3.1%8.2%6.5%4.4%9.3%5.3%3.1%5.7%5.0%3.5%4.1%3.8%5.5%6.7%6.0%
Rezdy2.3%2.4%2.6%2.6%4.8%3.3%no scan4.1%7.3%1.7%no scan5.3%4.8%2.4%2.5%4.4%4.1%2.9%no scan2.2%6.0%
Siteminder4.1%4.5%4.1%4.5%no scanno scanno scan4.1%4.0%3.9%3.1%5.3%2.2%4.1%4.4%no scanno scan3.8%6.2%2.8%5.0%

Full ranking

Top 918 AI responses analysed in this snapshot
Places 1 to 5 of 9, by share of voice. The rest require unlocking.
#BrandSharevs previous
111.0%up 1
211.0%up 1
36.0%down 2
46.0%no data
55.0%up 2

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. ActiveCampaignBusiness software (CRM & B2B SaaS) · rank 11 3+8
  2. Hugging FaceAI & MLOps platforms · rank 6 2+4
  3. CourseraE-learning & course platforms (LMS) · rank 5 2+3
  4. AsanaMarketing agency tools · rank 3 1+2
  5. Monday.comMarketing agency tools · rank 4 2+2

Biggest fallers

  1. SEMrushMarketing agency tools · rank 1 4-3
  2. TalentLMSE-learning & course platforms (LMS) · rank 2 4-2
  3. WixE-commerce platforms · rank 4 5-1
  4. CernerClinic & digital health software · rank 2 3-1
  5. AhrefsMarketing agency tools · rank 2 3-1

How these numbers are built: methodology