Which Cybersecurity brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe19 of 20 markets have data for Cybersecurity
Showing Cybersecurity in United Kingdom.
Brands AI names when someone asks about cybersecurity platforms for companies without a dedicated team.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Cybersecurity mentions are split in United Kingdom.
- CrowdStrike21.2% share of voice, 36 mentions
- SentinelOne8.8% share of voice, 15 mentions
- Microsoft Defender for Endpoint4.7% share of voice, 8 mentions
- Cyber Essentials3.5% share of voice, 6 mentions
- KnowBe43.5% share of voice, 6 mentions
- Other brands58.2% share of voice, 99 mentions
Out of 170 verified brand mentions in this snapshot.
Industry leader
CrowdStrike
Cybersecurity · United Kingdom
Share of voice
21.2%
Mentions
36
vs previous
no change
44% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- CrowdStrike8 mentions
- Sophos Intercept X3 mentions
Gemini
- CrowdStrike19 mentions
- SentinelOne10 mentions
- Cyber Essentials5 mentions
Claude
- CrowdStrike9 mentions
- SentinelOne3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 13 Apr | 4 May | 18 May | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CrowdStrike | 10.8% | 6.0% | 5.5% | 7.0% | 8.1% | 14.1% | 5.8% | 13.8% | 19.1% | 14.7% | 10.4% | 14.4% | 11.9% | 15.2% | 13.3% | 9.5% | 9.3% | 12.2% | 21.2% |
| SentinelOne | 4.6% | 4.1% | 6.7% | 6.5% | 9.3% | 7.1% | 9.7% | 4.3% | 9.6% | 6.7% | 6.4% | 5.8% | 3.1% | 8.7% | 5.4% | 3.6% | 5.6% | 4.2% | 8.8% |
| Microsoft Defender for Endpoint | no scan | 2.3% | no scan | no scan | no scan | no scan | no scan | no scan | 2.9% | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 4.7% |
| Cyber Essentials | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 3.0% | 1.5% | 1.3% | 2.4% | 2.9% | 2.8% | 1.4% | 3.6% | 2.9% | 2.8% | 1.7% | 3.5% |
| KnowBe4 | no scan | no scan | no scan | no scan | no scan | no scan | 2.9% | no scan | 2.9% | no scan | no scan | no scan | no scan | 2.2% | no scan | no scan | no scan | no scan | 3.5% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 21.2% | 36 | 44% | no change | |
| 2 | 8.8% | 15 | 60% | up 2 | |
| 3 | 4.7% | 8 | 75% | new | |
| 4 | 3.5% | 6 | 0% | no data | |
| 5 | 3.5% | 6 | 50% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in United Kingdom, across every published industry.
Biggest risers
- SalesforceSaaS · rank 14 → 4+10
- ZohoSaaS · rank 16 → 6+10
- SquareFinance · rank 12 → 7+5
- Google ClassroomEducation · rank 12 → 7+5
- Monday.comAgencies · rank 8 → 4+4
Biggest fallers
- ClickUpAgencies · rank 11 → 16-5
- PayPalFinance · rank 6 → 11-5
- LuminanceLegal · rank 4 → 9-5
- Magento (Adobe Commerce)E-commerce · rank 2 → 7-5
- EMIS WebHealthcare · rank 1 → 5-4
How these numbers are built: methodology