Skip to main content
AI Visibility Benchmark

Which Proptech & real estate software brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
305,840
models queried
3
latest snapshot
12 Oct

Global11 of 20 markets have data for Proptech & real estate software

Showing Proptech & real estate software in Global.

Brands AI names when someone asks about proptech and software/CRM for real estate agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202621 AI responses analysed122 verified mentions

Share of voice

How Proptech & real estate software mentions are split in Global.

  • Zillow7.4% share of voice, 9 mentions
  • AppFolio6.6% share of voice, 8 mentions
  • Follow Up Boss6.6% share of voice, 8 mentions
  • Yardi4.9% share of voice, 6 mentions
  • Honeywell3.3% share of voice, 4 mentions
  • Other brands71.3% share of voice, 87 mentions

Out of 122 verified brand mentions in this snapshot.

Industry leader

Zillow

Proptech & real estate software · Global

Share of voice

7.4%

Mentions

9

vs previous

up 6

11% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Zillow5 mentions

Gemini

  1. AppFolio4 mentions
  2. Follow Up Boss4 mentions
  3. LionDesk3 mentions

Claude

  1. Zillow3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct
Zillow4.6%1.6%6.7%4.5%no scan4.6%2.4%no scan6.9%2.6%9.2%7.5%3.5%7.0%2.3%8.9%6.7%no scan7.1%3.7%no scanno scanno scanno scan3.4%7.4%
AppFolio8.5%7.2%7.0%7.6%6.5%6.9%6.1%5.5%8.6%9.4%6.7%7.5%7.0%8.8%11.3%5.9%6.7%5.6%8.9%10.7%5.7%14.8%5.8%9.4%8.2%6.6%
Follow Up Boss5.6%6.5%5.5%5.8%14.5%10.3%7.3%9.6%8.6%6.0%4.2%9.4%9.0%8.8%6.8%6.9%8.6%8.7%9.8%7.0%7.5%8.2%9.2%18.9%5.8%6.6%
Yardi5.2%5.6%6.1%6.3%6.5%6.9%6.1%5.5%7.8%6.0%4.2%4.7%5.9%7.9%5.9%5.9%5.7%4.0%8.0%6.0%4.7%no scan5.8%7.5%5.3%4.9%
Honeywellno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan2.5%no scanno scanno scanno scanno scanno scanno scanno scanno scan2.8%no scanno scanno scanno scan3.3%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
17.4%up 6
26.6%down 1
36.6%down 1
44.9%down 1
53.3%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

Leave your email to unlock places 6 to 10, plus the weekly benchmark.

You get a weekly summary of what I measured about brands in AI. You can unsubscribe in one click.

Your brand missing from Proptech & real estate software, or slipping?

Run a free audit and see what AI finds when someone asks about your category.

Run your free audit

Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. ActiveCampaignBusiness software (CRM & B2B SaaS) · rank 10 → 4+6
  2. CourseraE-learning & course platforms (LMS) · rank 8 → 2+6
  3. MailchimpBusiness software (CRM & B2B SaaS) · rank 9 → 5+4
  4. CanvasE-learning & course platforms (LMS) · rank 5 → 1+4
  5. SlackBusiness software (CRM & B2B SaaS) · rank 6 → 3+3

Biggest fallers

  1. PipedriveBusiness software (CRM & B2B SaaS) · rank 4 → 9-5
  2. AsanaBusiness software (CRM & B2B SaaS) · rank 5 → 10-5
  3. XeroBusiness software (CRM & B2B SaaS) · rank 7 → 11-4
  4. TalentLMSE-learning & course platforms (LMS) · rank 1 → 4-3
  5. ThinkificE-learning & course platforms (LMS) · rank 2 → 5-3

How these numbers are built: methodology