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AI Visibility Benchmark

Which Dealership software (DMS) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
305,840
models queried
3
latest snapshot
12 Oct

Global6 of 20 markets have data for Dealership software (DMS)

Showing Dealership software (DMS) in Global.

Brands AI names when someone asks about dealer management systems (DMS) for dealerships.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202618 AI responses analysed131 verified mentions

Share of voice

How Dealership software (DMS) mentions are split in Global.

  • Reynolds & Reynolds16.0% share of voice, 21 mentions
  • CDK Global14.5% share of voice, 19 mentions
  • DealerSocket9.2% share of voice, 12 mentions
  • AutoTrader3.8% share of voice, 5 mentions
  • Cars.com3.1% share of voice, 4 mentions
  • Other brands53.4% share of voice, 70 mentions

Out of 131 verified brand mentions in this snapshot.

Industry leader

Reynolds & Reynolds

Dealership software (DMS) · Global

Share of voice

16.0%

Mentions

21

vs previous

up 1

19% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. CDK Global7 mentions
  2. Reynolds & Reynolds7 mentions

Gemini

  1. Reynolds & Reynolds10 mentions
  2. CDK Global8 mentions
  3. DealerSocket7 mentions

Claude

  1. CDK Global4 mentions
  2. Reynolds & Reynolds4 mentions
  3. DealerSocket3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug7 Sept14 Sept21 Sept28 Sept5 Oct
Reynolds & Reynolds7.5%7.8%8.7%7.6%18.6%13.5%9.9%20.0%22.4%10.8%19.6%8.4%13.4%13.1%20.8%13.0%15.4%15.1%13.6%18.7%17.8%28.2%10.9%10.0%11.3%16.0%
CDK Global10.5%11.6%12.5%11.4%18.6%15.7%16.9%8.3%9.5%10.8%6.2%12.0%10.7%13.1%13.7%14.1%12.3%10.0%10.7%10.5%12.2%12.8%11.9%26.7%18.1%14.5%
DealerSocket4.5%5.2%5.9%4.2%10.0%10.1%no scan6.7%2.6%no scan6.2%6.0%5.4%4.1%4.4%no scan10.8%4.4%4.3%5.8%4.4%5.1%2.5%8.3%6.3%9.2%
AutoTrader2.4%1.3%1.3%no scan4.3%2.2%4.2%no scanno scan3.1%no scanno scanno scan4.8%no scanno scanno scan3.6%4.3%no scanno scanno scanno scanno scan2.5%3.8%
Cars.comno scanno scanno scanno scanno scanno scan4.2%no scanno scan2.1%no scanno scanno scanno scanno scanno scanno scan2.4%2.1%no scanno scanno scanno scanno scanno scan3.1%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
116.0%up 1
214.5%down 1
39.2%up 2
43.8%no data
53.1%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. ActiveCampaignBusiness software (CRM & B2B SaaS) · rank 10 → 4+6
  2. CourseraE-learning & course platforms (LMS) · rank 8 → 2+6
  3. MailchimpBusiness software (CRM & B2B SaaS) · rank 9 → 5+4
  4. CanvasE-learning & course platforms (LMS) · rank 5 → 1+4
  5. SlackBusiness software (CRM & B2B SaaS) · rank 6 → 3+3

Biggest fallers

  1. PipedriveBusiness software (CRM & B2B SaaS) · rank 4 → 9-5
  2. AsanaBusiness software (CRM & B2B SaaS) · rank 5 → 10-5
  3. XeroBusiness software (CRM & B2B SaaS) · rank 7 → 11-4
  4. TalentLMSE-learning & course platforms (LMS) · rank 1 → 4-3
  5. ThinkificE-learning & course platforms (LMS) · rank 2 → 5-3

How these numbers are built: methodology