Which Travel brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe16 of 20 markets have data for Travel
14 of 15 industries have data in Germany
Showing Travel in Germany.
Brands AI names when someone asks about booking technology for tour operators and travel agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Travel mentions are split in Germany.
- Booking.com10.4% share of voice, 24 mentions
- Expedia6.9% share of voice, 16 mentions
- Airbnb5.6% share of voice, 13 mentions
- Amadeus5.6% share of voice, 13 mentions
- Siteminder4.8% share of voice, 11 mentions
- Other brands66.7% share of voice, 154 mentions
Out of 231 verified brand mentions in this snapshot.
Industry leader
Booking.com
Travel · Germany
Share of voice
10.4%
Mentions
24
vs previous
new
50% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Booking.com7 mentions
- Expedia6 mentions
- Airbnb5 mentions
Gemini
- Booking.com10 mentions
- D-EDGE7 mentions
- Expedia7 mentions
Claude
- Booking.com7 mentions
- Amadeus6 mentions
- Expedia3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 8 Jun | 22 Jun | 13 Jul | 27 Jul | 10 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| Booking.com | 10.1% | 7.7% | 4.4% | 5.9% | 8.6% | no scan | 6.7% | no scan | no scan | 10.4% |
| Expedia | 7.7% | 6.5% | 6.5% | 3.6% | no scan | no scan | no scan | no scan | no scan | 6.9% |
| Airbnb | 6.3% | 3.5% | 4.8% | 7.2% | 4.8% | no scan | no scan | no scan | no scan | 5.6% |
| Amadeus | 7.7% | 9.5% | 5.4% | 7.8% | 9.5% | 11.3% | 8.0% | 10.9% | 8.2% | 5.6% |
| Siteminder | 4.8% | 6.5% | 4.8% | 3.9% | 2.9% | 5.6% | 2.7% | 5.5% | 4.9% | 4.8% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 10.4% | 24 | 50% | new | |
| 2 | 6.9% | 16 | 31% | new | |
| 3 | 5.6% | 13 | 54% | new | |
| 4 | 5.6% | 13 | 23% | down 2 | |
| 5 | 4.8% | 11 | 55% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Germany, across every published industry.
Biggest risers
- HubSpotAgencies · rank 8 → 4+4
- SalesforceSaaS · rank 6 → 3+3
- SistrixAgencies · rank 4 → 2+2
- PipedriveSaaS · rank 4 → 2+2
- Magento (Adobe Commerce)E-commerce · rank 2 → 1+1
Biggest fallers
- MatomoAgencies · rank 1 → 9-8
- BrevoAgencies · rank 7 → 14-7
- UdemyEducation · rank 2 → 8-6
- LexofficeSaaS · rank 2 → 7-5
- MLflowAI & ML · rank 2 → 7-5
How these numbers are built: methodology