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AI Visibility Benchmark

Which Travel & booking technology brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
312,256
models queried
3
latest snapshot
19 Oct

Europe15 of 20 markets have data for Travel & booking technology

13 of 15 industries have data in Germany

Showing Travel & booking technology in Germany.

Brands AI names when someone asks about booking technology for tour operators and travel agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202618 AI responses analysed68 verified mentions

Share of voice

How Travel & booking technology mentions are split in Germany.

  • Amadeus8.8% share of voice, 6 mentions
  • Sabre7.4% share of voice, 5 mentions
  • Siteminder7.4% share of voice, 5 mentions
  • Cloudbeds4.4% share of voice, 3 mentions
  • HRS4.4% share of voice, 3 mentions
  • Other brands67.6% share of voice, 46 mentions

Out of 68 verified brand mentions in this snapshot.

Industry leader

Amadeus

Travel & booking technology · Germany

Share of voice

8.8%

Mentions

6

vs previous

up 1

0% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

This snapshot does not have enough mentions to break down by model.

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr8 Jun22 Jun13 Jul27 Jul10 Aug24 Aug7 Sept21 Sept5 Oct
Amadeus7.7%9.5%5.4%7.8%9.5%11.3%8.0%10.9%8.2%5.6%12.3%8.6%8.8%
Sabre7.2%6.5%3.7%4.2%10.5%8.5%8.0%9.1%9.8%3.5%11.0%10.8%7.4%
Siteminder4.8%6.5%4.8%3.9%2.9%5.6%2.7%5.5%4.9%4.8%2.7%no scan7.4%
Cloudbeds5.3%6.5%5.1%2.3%2.9%2.8%9.3%no scan3.3%1.7%5.5%no scan4.4%
HRS5.8%2.4%6.8%3.6%no scanno scanno scanno scanno scan3.5%no scanno scan4.4%

Full ranking

Top 618 AI responses analysed in this snapshot
Places 1 to 5 of 6, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.8%up 1
27.4%down 1
37.4%new
44.4%new
54.4%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Germany, across every published industry.

Biggest risers

  1. MagentoE-commerce platforms · rank 3 → 2+1
  2. LexofficeBusiness software (CRM & B2B SaaS) · rank 5 → 4+1

Biggest fallers

  1. StripeFintech, payments & accounting · rank 1 → 3-2
  2. WooCommerceE-commerce platforms · rank 2 → 3-1
  3. AsanaMarketing agency tools · rank 2 → 3-1

How these numbers are built: methodology