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AI Visibility Benchmark

Which Finance brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Brands AI names when someone asks about fintech platforms and payment processing.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202621 AI responses analysed307 verified mentions

Share of voice

How Finance mentions are split in Germany.

  • Klarna5.5% share of voice, 17 mentions
  • Stripe5.2% share of voice, 16 mentions
  • PayPal4.9% share of voice, 15 mentions
  • DATEV4.6% share of voice, 14 mentions
  • SevDesk4.2% share of voice, 13 mentions
  • Other brands75.6% share of voice, 232 mentions

Out of 307 verified brand mentions in this snapshot.

Industry leader

Klarna

Finance · Germany

Share of voice

5.5%

Mentions

17

vs previous

up 2

47% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Wirecard9 mentions
  2. Klarna6 mentions
  3. SumUp6 mentions

Gemini

  1. DATEV10 mentions
  2. Lexoffice8 mentions
  3. PayPal8 mentions

Claude

  1. Stripe7 mentions
  2. Klarna4 mentions
  3. Lexware4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr8 Jun22 Jun13 Jul27 Jul10 Aug24 Aug
Klarna8.2%8.8%6.8%7.5%6.2%5.9%8.8%5.8%5.8%5.5%
Stripe5.3%8.2%4.1%4.1%4.6%4.9%7.9%8.3%10.0%5.2%
PayPal3.9%5.9%2.8%3.4%4.6%2.9%7.0%4.1%3.3%4.9%
DATEV4.3%1.5%no scan2.7%no scan2.9%no scanno scanno scan4.6%
SevDesk3.6%3.4%3.7%3.6%no scan2.9%no scanno scanno scan4.2%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
15.5%up 2
25.2%down 1
34.9%no data
44.6%new
54.2%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Germany, across every published industry.

Biggest risers

  1. HubSpotAgencies · rank 8 4+4
  2. SalesforceSaaS · rank 6 3+3
  3. SistrixAgencies · rank 4 2+2
  4. PipedriveSaaS · rank 4 2+2
  5. Magento (Adobe Commerce)E-commerce · rank 2 1+1

Biggest fallers

  1. MatomoAgencies · rank 1 9-8
  2. BrevoAgencies · rank 7 14-7
  3. UdemyEducation · rank 2 8-6
  4. LexofficeSaaS · rank 2 7-5
  5. MLflowAI & ML · rank 2 7-5

How these numbers are built: methodology