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AI Visibility Benchmark

Which AI & ML brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Brands AI names when someone asks about platforms to build and deploy machine learning models.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202618 AI responses analysed287 verified mentions

Share of voice

How AI & ML mentions are split in Germany.

  • Vertex AI16.7% share of voice, 48 mentions
  • Amazon SageMaker15.7% share of voice, 45 mentions
  • Microsoft Azure Machine Learning5.9% share of voice, 17 mentions
  • AWS4.9% share of voice, 14 mentions
  • Kubeflow4.5% share of voice, 13 mentions
  • Other brands52.3% share of voice, 150 mentions

Out of 287 verified brand mentions in this snapshot.

Industry leader

Vertex AI

AI & ML · Germany

Share of voice

16.7%

Mentions

48

vs previous

up 5

25% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Amazon SageMaker12 mentions
  2. Microsoft Azure Machine Learning8 mentions
  3. Vertex AI8 mentions

Gemini

  1. Vertex AI25 mentions
  2. Amazon SageMaker21 mentions
  3. Kubeflow9 mentions

Claude

  1. Vertex AI15 mentions
  2. Amazon SageMaker12 mentions
  3. Hugging Face5 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr8 Jun22 Jun13 Jul27 Jul10 Aug24 Aug
Vertex AIno scanno scan2.8%no scanno scan4.7%3.0%6.9%4.6%16.7%
Amazon SageMaker5.0%4.0%5.6%5.2%5.8%11.6%6.7%9.2%5.5%15.7%
Microsoft Azure Machine Learning7.3%7.5%5.0%6.5%2.9%7.0%7.5%1.7%2.8%5.9%
AWS6.8%no scan5.0%4.3%no scan1.6%9.0%7.5%no scan4.9%
Kubeflow1.4%no scan2.8%no scan2.9%no scan1.5%1.7%5.5%4.5%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
116.7%up 5
215.7%up 2
35.9%no data
44.9%new
54.5%no change

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Germany, across every published industry.

Biggest risers

  1. HubSpotAgencies · rank 8 4+4
  2. SalesforceSaaS · rank 6 3+3
  3. SistrixAgencies · rank 4 2+2
  4. PipedriveSaaS · rank 4 2+2
  5. Magento (Adobe Commerce)E-commerce · rank 2 1+1

Biggest fallers

  1. MatomoAgencies · rank 1 9-8
  2. BrevoAgencies · rank 7 14-7
  3. UdemyEducation · rank 2 8-6
  4. LexofficeSaaS · rank 2 7-5
  5. MLflowAI & ML · rank 2 7-5

How these numbers are built: methodology