Which Agencies brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
14 of 15 industries have data in Germany
Showing Agencies in Germany.
Brands AI names when someone asks about tools and platforms for digital marketing agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Agencies mentions are split in Germany.
- SEMrush7.1% share of voice, 30 mentions
- Sistrix6.9% share of voice, 29 mentions
- Ahrefs5.0% share of voice, 21 mentions
- HubSpot4.7% share of voice, 20 mentions
- Asana3.8% share of voice, 16 mentions
- Other brands72.5% share of voice, 306 mentions
Out of 422 verified brand mentions in this snapshot.
Industry leader
SEMrush
Agencies · Germany
Share of voice
7.1%
Mentions
30
vs previous
up 1
53% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- SEMrush13 mentions
- Sistrix10 mentions
- Hootsuite8 mentions
Gemini
- Sistrix13 mentions
- Ahrefs11 mentions
- SEMrush11 mentions
Claude
- SEMrush6 mentions
- Sistrix6 mentions
- Ryte4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 8 Jun | 22 Jun | 13 Jul | 27 Jul | 10 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|
| SEMrush | 4.4% | 8.2% | 8.0% | 8.1% | 7.2% | 5.9% | 6.4% | 5.3% | 8.6% | 8.0% | 7.1% |
| Sistrix | no scan | 5.3% | 5.0% | 4.8% | 4.2% | 7.0% | 5.9% | 6.7% | 4.9% | 5.7% | 6.9% |
| Ahrefs | 4.4% | 4.2% | 4.6% | 4.6% | 4.6% | 2.7% | 4.8% | 4.0% | 5.5% | 7.4% | 5.0% |
| HubSpot | 2.4% | 5.3% | 5.9% | 6.2% | 5.6% | 2.2% | 3.7% | 3.3% | 1.8% | 4.6% | 4.7% |
| Asana | 5.5% | 6.6% | 4.2% | 6.5% | 6.3% | 4.8% | 3.2% | 5.3% | 3.7% | 2.9% | 3.8% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 7.1% | 30 | 53% | up 1 | |
| 2 | 6.9% | 29 | 55% | up 2 | |
| 3 | 5.0% | 21 | 62% | no change | |
| 4 | 4.7% | 20 | 30% | up 4 | |
| 5 | 3.8% | 16 | 19% | up 4 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Germany, across every published industry.
Biggest risers
- HubSpotAgencies · rank 8 → 4+4
- SalesforceSaaS · rank 6 → 3+3
- SistrixAgencies · rank 4 → 2+2
- PipedriveSaaS · rank 4 → 2+2
- Magento (Adobe Commerce)E-commerce · rank 2 → 1+1
Biggest fallers
- MatomoAgencies · rank 1 → 9-8
- BrevoAgencies · rank 7 → 14-7
- UdemyEducation · rank 2 → 8-6
- LexofficeSaaS · rank 2 → 7-5
- MLflowAI & ML · rank 2 → 7-5
How these numbers are built: methodology