Which Marketing agency tools brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 312,256
- models queried
- 3
- latest snapshot
- 19 Oct
13 of 15 industries have data in Germany
Showing Marketing agency tools in Germany.
Brands AI names when someone asks about tools and platforms for digital marketing agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Marketing agency tools mentions are split in Germany.
- HubSpot7.0% share of voice, 12 mentions
- Monday.com6.4% share of voice, 11 mentions
- Asana5.8% share of voice, 10 mentions
- Sistrix5.8% share of voice, 10 mentions
- Ryte4.7% share of voice, 8 mentions
- Other brands70.3% share of voice, 121 mentions
Out of 172 verified brand mentions in this snapshot.
Industry leader
HubSpot
Marketing agency tools · Germany
Share of voice
7.0%
Mentions
12
vs previous
no change
42% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- HubSpot6 mentions
- Asana4 mentions
- Trello4 mentions
Gemini
- Monday.com6 mentions
- Brevo5 mentions
- Asana4 mentions
Claude
- Ryte4 mentions
- HubSpot3 mentions
- Sistrix3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 8 Jun | 22 Jun | 13 Jul | 27 Jul | 10 Aug | 24 Aug | 7 Sept | 21 Sept | 5 Oct |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HubSpot | 2.4% | 5.3% | 5.9% | 6.2% | 5.6% | 2.2% | 3.7% | 3.3% | 1.8% | 4.6% | 4.7% | 2.3% | 7.0% | 7.0% |
| Monday.com | 3.3% | no scan | no scan | no scan | 2.9% | 3.2% | 2.7% | 5.3% | 2.5% | 2.9% | 2.4% | 3.4% | 2.3% | 6.4% |
| Asana | 5.5% | 6.6% | 4.2% | 6.5% | 6.3% | 4.8% | 3.2% | 5.3% | 3.7% | 2.9% | 3.8% | 4.5% | 4.7% | 5.8% |
| Sistrix | no scan | 5.3% | 5.0% | 4.8% | 4.2% | 7.0% | 5.9% | 6.7% | 4.9% | 5.7% | 6.9% | 4.5% | 4.1% | 5.8% |
| Ryte | no scan | 3.0% | 3.6% | 3.0% | 2.9% | 2.7% | 2.1% | 4.7% | 2.5% | 1.7% | 3.6% | 2.3% | 2.3% | 4.7% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 7.0% | 12 | 42% | no change | |
| 2 | 6.4% | 11 | 27% | no data | |
| 3 | 5.8% | 10 | 30% | down 1 | |
| 4 | 5.8% | 10 | 50% | no change | |
| 5 | 4.7% | 8 | 25% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Germany, across every published industry.
Biggest risers
- MagentoE-commerce platforms · rank 3 → 2+1
- LexofficeBusiness software (CRM & B2B SaaS) · rank 5 → 4+1
Biggest fallers
- StripeFintech, payments & accounting · rank 1 → 3-2
- WooCommerceE-commerce platforms · rank 2 → 3-1
- AsanaMarketing agency tools · rank 2 → 3-1
How these numbers are built: methodology