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AI Visibility Benchmark

Which E-learning & course platforms (LMS) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
312,256
models queried
3
latest snapshot
19 Oct

Europe

13 of 15 industries have data in Germany

Showing E-learning & course platforms (LMS) in Germany.

Brands AI names when someone asks about e-learning and LMS platforms to build and sell courses.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202618 AI responses analysed95 verified mentions

Share of voice

How E-learning & course platforms (LMS) mentions are split in Germany.

  • Moodle14.7% share of voice, 14 mentions
  • Ilias6.3% share of voice, 6 mentions
  • SAP SuccessFactors6.3% share of voice, 6 mentions
  • Babbel4.2% share of voice, 4 mentions
  • Busuu4.2% share of voice, 4 mentions
  • Other brands64.2% share of voice, 61 mentions

Out of 95 verified brand mentions in this snapshot.

Industry leader

Moodle

E-learning & course platforms (LMS) · Germany

Share of voice

14.7%

Mentions

14

vs previous

no change

57% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Moodle5 mentions
  2. Ilias3 mentions
  3. SAP Litmos3 mentions

Gemini

  1. Moodle4 mentions
  2. SAP SuccessFactors4 mentions
  3. Cornerstone OnDemand3 mentions

Claude

  1. Moodle5 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr8 Jun22 Jun13 Jul27 Jul10 Aug24 Aug7 Sept21 Sept5 Oct
Moodle24.7%22.4%24.4%20.9%17.1%13.5%12.4%12.2%15.8%12.0%12.8%12.1%14.7%
Ilias11.7%12.9%9.8%10.0%7.7%4.2%4.1%4.4%5.9%3.4%8.3%4.3%6.3%
SAP SuccessFactorsno scanno scanno scanno scan4.3%no scanno scan2.2%4.0%no scan1.9%4.3%6.3%
Babbelno scanno scan1.4%no scanno scan3.1%no scanno scanno scanno scanno scan2.1%4.2%
Busuuno scanno scanno scanno scanno scan3.1%no scanno scanno scanno scanno scanno scan4.2%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
114.7%no change
26.3%up 3
36.3%up 4
44.2%no data
54.2%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Germany, across every published industry.

Biggest risers

  1. MagentoE-commerce platforms · rank 3 → 2+1
  2. LexofficeBusiness software (CRM & B2B SaaS) · rank 5 → 4+1

Biggest fallers

  1. StripeFintech, payments & accounting · rank 1 → 3-2
  2. WooCommerceE-commerce platforms · rank 2 → 3-1
  3. AsanaMarketing agency tools · rank 2 → 3-1

How these numbers are built: methodology