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AI Visibility Benchmark

Which E-commerce platforms brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
312,256
models queried
3
latest snapshot
19 Oct

Europe

13 of 15 industries have data in Germany

Showing E-commerce platforms in Germany.

Brands AI names when someone asks about platforms to build and run an online store.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202618 AI responses analysed124 verified mentions

Share of voice

How E-commerce platforms mentions are split in Germany.

  • Shopify14.5% share of voice, 18 mentions
  • Magento12.9% share of voice, 16 mentions
  • WooCommerce11.3% share of voice, 14 mentions
  • Shopware9.7% share of voice, 12 mentions
  • Klarna5.6% share of voice, 7 mentions
  • Other brands46.0% share of voice, 57 mentions

Out of 124 verified brand mentions in this snapshot.

Industry leader

Shopify

E-commerce platforms · Germany

Share of voice

14.5%

Mentions

18

vs previous

no change

61% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Magento12 mentions
  2. Shopify6 mentions
  3. WooCommerce6 mentions

Gemini

  1. Shopify7 mentions
  2. Shopware7 mentions
  3. Klarna5 mentions

Claude

  1. Shopify5 mentions
  2. WooCommerce3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr8 Jun22 Jun13 Jul27 Jul10 Aug24 Aug7 Sept21 Sept5 Oct
Shopify12.1%16.4%17.3%17.6%16.9%16.1%15.7%13.9%12.5%11.5%14.2%8.5%11.7%16.1%14.5%
Magento17.9%15.9%15.1%17.3%18.3%16.8%12.6%9.5%16.4%16.2%11.8%13.2%6.7%12.1%12.9%
WooCommerce9.7%14.8%16.0%15.6%15.5%15.7%14.2%9.5%9.4%8.5%10.2%6.8%8.3%14.5%11.3%
Shopware2.5%10.9%11.1%11.4%9.8%10.1%9.4%10.2%10.2%6.2%10.2%7.2%7.8%9.7%9.7%
Klarna1.4%1.5%no scan1.9%no scan1.8%no scan8.0%4.7%7.7%no scan5.1%4.4%no scan5.6%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
114.5%no change
212.9%up 1
311.3%down 1
49.7%no change
55.6%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Germany, across every published industry.

Biggest risers

  1. MagentoE-commerce platforms · rank 3 → 2+1
  2. LexofficeBusiness software (CRM & B2B SaaS) · rank 5 → 4+1

Biggest fallers

  1. StripeFintech, payments & accounting · rank 1 → 3-2
  2. WooCommerceE-commerce platforms · rank 2 → 3-1
  3. AsanaMarketing agency tools · rank 2 → 3-1

How these numbers are built: methodology