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AI Visibility Benchmark

Which E-commerce brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe

14 of 15 industries have data in Germany

Showing E-commerce in Germany.

Brands AI names when someone asks about platforms to build an online store and sell.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202621 AI responses analysed235 verified mentions

Share of voice

How E-commerce mentions are split in Germany.

  • Magento (Adobe Commerce)13.2% share of voice, 31 mentions
  • Shopify8.5% share of voice, 20 mentions
  • Shopware7.2% share of voice, 17 mentions
  • WooCommerce6.8% share of voice, 16 mentions
  • Klarna5.1% share of voice, 12 mentions
  • Other brands59.1% share of voice, 139 mentions

Out of 235 verified brand mentions in this snapshot.

Industry leader

Magento (Adobe Commerce)

E-commerce · Germany

Share of voice

13.2%

Mentions

31

vs previous

up 1

39% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Magento (Adobe Commerce)17 mentions
  2. Shopify7 mentions
  3. WooCommerce7 mentions

Gemini

  1. Shopware9 mentions
  2. Shopify7 mentions
  3. Klarna6 mentions

Claude

  1. Magento (Adobe Commerce)10 mentions
  2. Shopify6 mentions
  3. WooCommerce5 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr8 Jun22 Jun13 Jul27 Jul10 Aug24 Aug
Magento (Adobe Commerce)17.9%15.9%15.1%17.3%18.3%16.8%12.6%9.5%16.4%16.2%11.8%13.2%
Shopify12.1%16.4%17.3%17.6%16.9%16.1%15.7%13.9%12.5%11.5%14.2%8.5%
Shopware2.5%10.9%11.1%11.4%9.8%10.1%9.4%10.2%10.2%6.2%10.2%7.2%
WooCommerce9.7%14.8%16.0%15.6%15.5%15.7%14.2%9.5%9.4%8.5%10.2%6.8%
Klarna1.4%1.5%no scan1.9%no scan1.8%no scan8.0%4.7%7.7%no scan5.1%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
113.2%up 1
28.5%down 1
37.2%no change
46.8%no change
55.1%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Germany, across every published industry.

Biggest risers

  1. HubSpotAgencies · rank 8 → 4+4
  2. SalesforceSaaS · rank 6 → 3+3
  3. SistrixAgencies · rank 4 → 2+2
  4. PipedriveSaaS · rank 4 → 2+2
  5. Magento (Adobe Commerce)E-commerce · rank 2 → 1+1

Biggest fallers

  1. MatomoAgencies · rank 1 → 9-8
  2. BrevoAgencies · rank 7 → 14-7
  3. UdemyEducation · rank 2 → 8-6
  4. LexofficeSaaS · rank 2 → 7-5
  5. MLflowAI & ML · rank 2 → 7-5

How these numbers are built: methodology