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AI Visibility Benchmark

Which Logistics brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe19 of 20 markets have data for Logistics

14 of 15 industries have data in Germany

Showing Logistics in Germany.

Brands AI names when someone asks about shipping platforms and supply chain visibility.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202621 AI responses analysed223 verified mentions

Share of voice

How Logistics mentions are split in Germany.

  • Hermes8.5% share of voice, 19 mentions
  • DPD8.1% share of voice, 18 mentions
  • ShipBob7.2% share of voice, 16 mentions
  • DHL4.9% share of voice, 11 mentions
  • Project444.9% share of voice, 11 mentions
  • Other brands66.4% share of voice, 148 mentions

Out of 223 verified brand mentions in this snapshot.

Industry leader

Hermes

Logistics · Germany

Share of voice

8.5%

Mentions

19

vs previous

up 2

16% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. ShipBob5 mentions
  2. DPD4 mentions
  3. Hermes4 mentions

Gemini

  1. Hermes11 mentions
  2. DPD10 mentions
  3. Project448 mentions

Claude

  1. ShipBob5 mentions
  2. DPD4 mentions
  3. Hermes4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr8 Jun22 Jun13 Jul27 Jul10 Aug24 Aug
Hermes3.7%9.3%8.0%6.3%4.7%6.0%no scanno scan9.1%8.5%
DPD2.4%7.1%4.7%5.3%4.7%6.9%7.4%no scan9.1%8.1%
ShipBob3.7%6.0%4.3%2.5%4.7%4.3%5.6%4.3%7.8%7.2%
DHLno scanno scanno scanno scan4.7%6.9%10.2%6.5%no scan4.9%
Project443.7%6.6%6.7%7.8%7.5%1.7%1.9%4.3%10.4%4.9%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.5%up 2
28.1%no change
37.2%up 1
4DHL4.9%new
54.9%down 4

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Germany, across every published industry.

Biggest risers

  1. HubSpotAgencies · rank 8 → 4+4
  2. SalesforceSaaS · rank 6 → 3+3
  3. SistrixAgencies · rank 4 → 2+2
  4. PipedriveSaaS · rank 4 → 2+2
  5. Magento (Adobe Commerce)E-commerce · rank 2 → 1+1

Biggest fallers

  1. MatomoAgencies · rank 1 → 9-8
  2. BrevoAgencies · rank 7 → 14-7
  3. UdemyEducation · rank 2 → 8-6
  4. LexofficeSaaS · rank 2 → 7-5
  5. MLflowAI & ML · rank 2 → 7-5

How these numbers are built: methodology