Which Legal brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe13 of 20 markets have data for Legal
14 of 15 industries have data in Germany
Showing Legal in Germany.
Brands AI names when someone asks about legal practice software for small firms.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Legal mentions are split in Germany.
- Clio8.5% share of voice, 18 mentions
- RA-MICRO6.1% share of voice, 13 mentions
- Icertis5.7% share of voice, 12 mentions
- Advoware4.7% share of voice, 10 mentions
- DocuSign CLM4.2% share of voice, 9 mentions
- Other brands70.8% share of voice, 150 mentions
Out of 212 verified brand mentions in this snapshot.
Industry leader
Clio
Legal · Germany
Share of voice
8.5%
Mentions
18
vs previous
no data
0% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Clio6 mentions
- Agiloft4 mentions
- DocuSign CLM4 mentions
Gemini
- RA-MICRO11 mentions
- Advoware8 mentions
- Icertis8 mentions
Claude
- Clio5 mentions
- German-language support3 mentions
- LexisNexis3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 8 Jun | 22 Jun | 13 Jul | 27 Jul | 10 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| Clio | 4.9% | 7.9% | 6.4% | 4.9% | 5.2% | 7.1% | 7.1% | 8.9% | 3.8% | 8.5% |
| RA-MICRO | 8.3% | 7.9% | 7.7% | 8.0% | 11.3% | 9.5% | 8.2% | 11.1% | 11.4% | 6.1% |
| Icertis | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 5.7% |
| Advoware | 6.8% | 7.0% | 6.8% | 7.7% | 5.2% | 9.5% | 9.4% | 8.9% | 11.4% | 4.7% |
| DocuSign CLM | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 4.2% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 8.5% | 18 | 0% | no data | |
| 2 | 6.1% | 13 | 8% | no change | |
| 3 | 5.7% | 12 | 58% | new | |
| 4 | 4.7% | 10 | 40% | down 3 | |
| 5 | 4.2% | 9 | 44% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Germany, across every published industry.
Biggest risers
- HubSpotAgencies · rank 8 → 4+4
- SalesforceSaaS · rank 6 → 3+3
- SistrixAgencies · rank 4 → 2+2
- PipedriveSaaS · rank 4 → 2+2
- Magento (Adobe Commerce)E-commerce · rank 2 → 1+1
Biggest fallers
- MatomoAgencies · rank 1 → 9-8
- BrevoAgencies · rank 7 → 14-7
- UdemyEducation · rank 2 → 8-6
- LexofficeSaaS · rank 2 → 7-5
- MLflowAI & ML · rank 2 → 7-5
How these numbers are built: methodology