Which SaaS brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
9 of 15 industries have data in Switzerland
Showing SaaS in Switzerland.
Brands AI names when someone asks about SaaS platforms and tools to run a business.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How SaaS mentions are split in Switzerland.
- Salesforce7.7% share of voice, 13 mentions
- HubSpot6.5% share of voice, 11 mentions
- Microsoft5.4% share of voice, 9 mentions
- SAP5.4% share of voice, 9 mentions
- Zoho4.8% share of voice, 8 mentions
- Other brands70.2% share of voice, 118 mentions
Out of 168 verified brand mentions in this snapshot.
Industry leader
Salesforce
SaaS · Switzerland
Share of voice
7.7%
Mentions
13
vs previous
up 1
31% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Salesforce6 mentions
- HubSpot5 mentions
- Zoho5 mentions
Gemini
- HubSpot4 mentions
- Microsoft4 mentions
- Personio4 mentions
Claude
- Microsoft3 mentions
- Salesforce3 mentions
- Zoho3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 15 Jun | 29 Jun | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|
| Salesforce | 5.7% | 8.6% | 7.7% | 7.3% | 4.2% | 4.1% | 4.2% | 7.3% | 7.7% |
| HubSpot | 5.4% | 9.1% | 7.3% | 7.3% | 6.3% | 8.2% | 5.8% | 8.2% | 6.5% |
| Microsoft | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 5.4% |
| SAP | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 5.4% |
| Zoho | 3.2% | 4.1% | 4.8% | 5.8% | 2.8% | 3.1% | 3.3% | 5.5% | 4.8% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 7.7% | 13 | 31% | up 1 | |
| 2 | 6.5% | 11 | 36% | down 1 | |
| 3 | Microsoft | 5.4% | 9 | 56% | new |
| 4 | 5.4% | 9 | 22% | new | |
| 5 | 4.8% | 8 | 0% | down 2 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Switzerland, across every published industry.
Biggest risers
- WooCommerceE-commerce · rank 4 → 2+2
- SalesforceSaaS · rank 2 → 1+1
- SEMrushAgencies · rank 2 → 1+1
- AhrefsAgencies · rank 3 → 2+1
- TwintFinance · rank 2 → 1+1
Biggest fallers
- AWSAI & ML · rank 2 → 5-3
- TwintE-commerce · rank 3 → 6-3
- HubSpotAgencies · rank 1 → 3-2
- Microsoft Azure Machine LearningAI & ML · rank 4 → 6-2
- Magento (Adobe Commerce)E-commerce · rank 2 → 3-1
How these numbers are built: methodology