Which SaaS brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
North America
14 of 15 industries have data in Canada
Showing SaaS in Canada.
Brands AI names when someone asks about SaaS platforms and tools to run a business.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How SaaS mentions are split in Canada.
- HubSpot7.1% share of voice, 11 mentions
- Zoho6.5% share of voice, 10 mentions
- Pipedrive5.8% share of voice, 9 mentions
- PIPEDA5.2% share of voice, 8 mentions
- Shopify4.5% share of voice, 7 mentions
- Other brands71.0% share of voice, 110 mentions
Out of 155 verified brand mentions in this snapshot.
Industry leader
HubSpot
SaaS · Canada
Share of voice
7.1%
Mentions
11
vs previous
no change
36% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Zoho5 mentions
- HubSpot4 mentions
- Google Analytics3 mentions
Gemini
- HubSpot5 mentions
- PIPEDA5 mentions
- Pipedrive5 mentions
Claude
- Zoho3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 20 Apr | 4 May | 18 May | 15 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HubSpot | 4.8% | 6.8% | 7.3% | 7.5% | 7.1% | 3.6% | 5.7% | 4.5% | 6.8% | 5.2% | 8.1% | 7.1% | 7.1% |
| Zoho | 2.8% | 5.8% | 6.6% | 6.0% | 7.1% | 5.1% | 6.8% | 6.8% | 4.3% | 3.2% | no scan | no scan | 6.5% |
| Pipedrive | no scan | 3.9% | 1.7% | 2.5% | 3.0% | 2.4% | 4.5% | 2.3% | 6.0% | 4.5% | 4.7% | 4.5% | 5.8% |
| PIPEDA | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 4.1% | no scan | 5.2% |
| Shopify | 1.8% | 4.4% | 7.0% | 6.4% | 6.3% | 2.4% | 2.8% | 2.8% | 3.4% | 3.2% | 4.1% | 3.8% | 4.5% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 7.1% | 11 | 36% | no change | |
| 2 | 6.5% | 10 | 30% | new | |
| 3 | 5.8% | 9 | 22% | no change | |
| 4 | 5.2% | 8 | 25% | new | |
| 5 | 4.5% | 7 | 29% | down 1 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Canada, across every published industry.
Biggest risers
- BigCommerceE-commerce · rank 5 → 3+2
- SEMrushAgencies · rank 2 → 1+1
- Magento (Adobe Commerce)E-commerce · rank 3 → 2+1
- Microsoft Azure Machine LearningAI & ML · rank 6 → 5+1
- CanvasEducation · rank 3 → 2+1
Biggest fallers
- WooCommerceE-commerce · rank 2 → 4-2
- GoogleAI & ML · rank 2 → 4-2
- PIPEDACybersecurity · rank 2 → 4-2
- MoodleEducation · rank 2 → 4-2
- WixE-commerce · rank 4 → 5-1
How these numbers are built: methodology