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AI Visibility Benchmark

Which SaaS brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Brands AI names when someone asks about SaaS platforms and tools to run a business.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 17 August 202618 AI responses analysed138 verified mentions

Share of voice

How SaaS mentions are split in Chile.

  • Zoho7.2% share of voice, 10 mentions
  • HubSpot6.5% share of voice, 9 mentions
  • Pipedrive5.1% share of voice, 7 mentions
  • Nubox4.3% share of voice, 6 mentions
  • ActiveCampaign3.6% share of voice, 5 mentions
  • Other brands73.2% share of voice, 101 mentions

Out of 138 verified brand mentions in this snapshot.

Industry leader

Zoho

SaaS · Chile

Share of voice

7.2%

Mentions

10

vs previous

up 3

30% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Zoho4 mentions
  2. HubSpot3 mentions
  3. Trello3 mentions

Gemini

  1. Nubox6 mentions
  2. HubSpot5 mentions
  3. Pipedrive5 mentions

Claude

  1. Zoho4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May8 Jun22 Jun6 Jul20 Jul3 Aug17 Aug
Zoho3.6%9.8%8.0%5.6%4.6%10.0%6.1%9.5%6.0%8.0%6.1%4.6%3.0%4.1%7.2%
HubSpot4.5%9.8%5.9%10.0%9.1%9.7%5.1%4.8%9.8%10.6%6.6%9.2%7.3%6.6%6.5%
Pipedriveno scan3.5%3.7%3.3%3.1%2.4%3.6%3.0%6.8%4.8%3.9%6.1%3.9%4.6%5.1%
Nuboxno scanno scan1.6%1.4%1.7%1.5%no scanno scan6.0%2.7%2.8%3.1%3.4%3.1%4.3%
ActiveCampaign1.5%no scan1.4%no scanno scan1.3%1.5%no scan1.5%no scanno scanno scan1.7%no scan3.6%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
17.2%up 3
26.5%down 1
35.1%no change
44.3%up 2
53.6%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Chile, across every published industry.

Biggest risers

  1. Magento (Adobe Commerce)E-commerce · rank 6 3+3
  2. ZohoSaaS · rank 4 1+3
  3. Google ClassroomEducation · rank 3 1+2
  4. FintocFinance · rank 4 2+2
  5. Vertex AIAI & ML · rank 3 2+1

Biggest fallers

  1. WordPressPublishing · rank 1 2-1
  2. TiendanubeE-commerce · rank 3 4-1
  3. MoodleEducation · rank 1 2-1
  4. HubSpotSaaS · rank 1 2-1
  5. LemontechLegal · rank 1 2-1

How these numbers are built: methodology