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AI Visibility Benchmark

Which Business software (CRM & B2B SaaS) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,816
models queried
3
latest snapshot
19 Oct

South America

10 of 15 industries have data in Chile

Showing Business software (CRM & B2B SaaS) in Chile.

Brands AI names when someone asks about management software, CRM and B2B SaaS tools to run a business.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 5 October 202618 AI responses analysed145 verified mentions

Share of voice

How Business software (CRM & B2B SaaS) mentions are split in Chile.

  • HubSpot6.2% share of voice, 9 mentions
  • Nubox4.8% share of voice, 7 mentions
  • Pipedrive4.8% share of voice, 7 mentions
  • Zoho4.8% share of voice, 7 mentions
  • Defontana3.4% share of voice, 5 mentions
  • Other brands75.9% share of voice, 110 mentions

Out of 145 verified brand mentions in this snapshot.

Industry leader

HubSpot

Business software (CRM & B2B SaaS) · Chile

Share of voice

6.2%

Mentions

9

vs previous

no change

33% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. HubSpot3 mentions
  2. Zoho3 mentions

Gemini

  1. Nubox7 mentions
  2. Defontana5 mentions
  3. HubSpot5 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May25 May8 Jun22 Jun6 Jul20 Jul3 Aug17 Aug7 Sept21 Sept5 Oct
HubSpot4.5%9.8%5.9%10.0%9.1%9.7%5.1%4.8%9.8%10.6%6.6%9.2%7.3%6.6%6.5%8.5%8.7%6.2%
Nuboxno scanno scan1.6%1.4%1.7%1.5%no scanno scan6.0%2.7%2.8%3.1%3.4%3.1%4.3%2.6%no scan4.8%
Pipedriveno scan3.5%3.7%3.3%3.1%2.4%3.6%3.0%6.8%4.8%3.9%6.1%3.9%4.6%5.1%6.0%6.1%4.8%
Zoho3.6%9.8%8.0%5.6%4.6%10.0%6.1%9.5%6.0%8.0%6.1%4.6%3.0%4.1%7.2%6.0%6.1%4.8%
Defontanano scanno scanno scanno scanno scanno scanno scanno scan4.5%1.6%no scanno scan2.1%3.1%2.9%no scan1.7%3.4%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
16.2%no change
24.8%new
34.8%down 1
44.8%down 1
53.4%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Chile, across every published industry.

Biggest risers

  1. Amazon SageMakerAI & MLOps platforms · rank 3 → 1+2
  2. Google ClassroomE-learning & course platforms (LMS) · rank 2 → 1+1
  3. TalentLMSE-learning & course platforms (LMS) · rank 4 → 3+1
  4. WooCommerceE-commerce platforms · rank 3 → 2+1

Biggest fallers

  1. SEMrushMarketing agency tools · rank 1 → 5-4
  2. AhrefsMarketing agency tools · rank 2 → 3-1
  3. MoodleE-learning & course platforms (LMS) · rank 1 → 2-1
  4. CrowdStrikeCybersecurity platforms · rank 1 → 2-1

How these numbers are built: methodology