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AI Visibility Benchmark

Which SaaS brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
31 Aug

Brands AI names when someone asks about SaaS platforms and tools to run a business.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202639 AI responses analysed369 verified mentions

Share of voice

How SaaS mentions are split in Mexico.

  • HubSpot7.0% share of voice, 26 mentions
  • Zoho6.2% share of voice, 23 mentions
  • Slack4.9% share of voice, 18 mentions
  • Pipedrive4.3% share of voice, 16 mentions
  • Asana2.7% share of voice, 10 mentions
  • Other brands74.8% share of voice, 276 mentions

Out of 369 verified brand mentions in this snapshot.

Industry leader

HubSpot

SaaS · Mexico

Share of voice

7.0%

Mentions

26

vs previous

no change

35% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Zoho13 mentions
  2. HubSpot9 mentions
  3. Trello7 mentions

Gemini

  1. HubSpot15 mentions
  2. Pipedrive13 mentions
  3. Slack11 mentions

Claude

  1. Monday.com4 mentions
  2. Zoho4 mentions
  3. Asana3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr13 Apr27 Apr11 May25 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug
HubSpot4.8%8.6%4.1%6.0%7.8%5.3%8.0%10.5%4.6%7.2%6.8%5.7%8.7%7.1%8.1%7.1%6.4%10.2%7.8%6.7%9.5%7.0%
Zoho3.4%12.1%12.4%12.2%12.4%12.1%14.6%3.2%8.6%6.3%5.2%5.1%6.4%5.1%5.7%4.5%6.7%10.8%5.0%8.6%7.7%6.2%
Slackno scan3.0%4.5%4.8%3.2%4.2%1.8%2.4%no scan5.4%4.7%2.9%4.1%3.1%3.3%3.2%2.2%3.2%3.4%no scan4.1%4.9%
Pipedriveno scan2.5%2.3%1.7%1.7%2.3%1.8%4.0%3.4%5.4%4.7%4.0%5.0%4.8%3.3%3.9%4.5%7.6%3.9%4.3%4.1%4.3%
Asana2.7%5.1%3.1%3.2%3.9%2.7%4.0%no scan4.6%1.8%3.1%3.1%4.1%2.4%2.8%1.9%2.2%no scanno scanno scan1.8%2.7%

Full ranking

Top 1039 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
17.0%no change
26.2%no change
34.9%up 2
44.3%no change
52.7%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Mexico, across every published industry.

Biggest risers

  1. TiendanubeE-commerce · rank 4 3+1
  2. SabreTravel · rank 3 2+1
  3. CDK GlobalAutomotive · rank 2 1+1
  4. Reynolds & ReynoldsAutomotive · rank 3 2+1

Biggest fallers

  1. AsanaAgencies · rank 3 14-11
  2. SalesforceSaaS · rank 3 7-4
  3. TalentLMSEducation · rank 2 4-2
  4. FortinetCybersecurity · rank 2 4-2
  5. Mercado LibreE-commerce · rank 3 4-1

How these numbers are built: methodology